Consumer trends

October 29, 2015

Electrolux presents trend report on compact living and compact solutions

A new Electrolux trend report looks at the impact of population growth and the effects on urban areas, identifying sustainable and compact solutions to ensure life-quality is maintained.

October 26, 2015

A unique innovation strategy that delivers around a story

INNOVATIVE ELECTROLUX, PART 3: Innovation fuels growth and strengthens brands. One of the ways Electrolux ensures that it stays at the forefront of innovation is through a solid innovation strategy.

October 12, 2015

Bringing innovation opportunities to life

INNOVATIVE ELECTROLUX, PART 2: Part of staying at the forefront of innovation is making certain that you seize all opportunities. How does a company like Electrolux take its projects from idea to reality?

October 5, 2015

Accelerating innovation at an already innovative company

INNOVATIVE ELECTROLUX PART 1: Making your company more innovative is not really about increasing the number of resources or introducing new processes. The key to genuine innovation is the company culture.

September 3, 2015

AEG launches the world´s first connected steam oven with integrated camera

AEG - one of the Electrolux Group’s strategic brands – launches a connected steam oven with the first ever integrated camera, giving consumers the tool to master cooking through their mobile devices.

August 20, 2015

Electrolux opens laundry studio for more sustainable housing

The future of living spaces will be studied by researchers from around the world over the next ten years at the HSB Living Lab in Sweden.

June 18, 2015

Electrolux calls out for better environments for children with asthma

With 14 % of all children suffering from the disease, asthma is one of the leading causes of school absenteeism, and a common reason for children being excluded from sports and other activities. This is both unfortunate and unnecessary.

June 15, 2015

Electrolux top chefs engage with consumers around the world at Taste Festivals

During 2015, Electrolux sponsors and co-hosts Taste Festivals across Europe, Middle East and Australia. The festivals are a chance for consumers to taste food, cook on the latest appliances and engage directly with some of the best chefs in the world.

May 4, 2015

Electrolux contributes smart appliances for next generation sustainable housing in Stockholm

Sweden’s Stockholm Royal Seaport urban development area is set to become the site of a unique research project, with 150 new apartments as the testing bench.

April 30, 2015

Electrolux targets wider US market for professional grade appliances

The Electrolux Group has launched a new collection of appliances under the Frigidaire Professional® brand, addressing consumer demand in North America for affordable products with the design and performance of professional appliances.

January 14, 2015

Electrolux boosts brand with new visual identity

Electrolux today introduced a new visual identity for the company brand. Refreshing the iconic logotype and setting new distinctive standards for imagery and colors, the design is created to have more stopping power and stand out from the crowd wherever consumers meet Electrolux.

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