Enabling users to care for their clothes so they stay new for longer.
Our laundry products offer consumers outstanding garment care, water and energy efficiency, and effective low temperature washing.
Demand for our washing machines and tumble dryers is driven by innovations that promote user-friendliness and garment care through tailored and adaptive programs combined with leading resource efficiency.
We create care solutions that make it easier for consumers to make better choices for their wardrobe, their life and the planet, so they can love their clothes for longer.
The care innovation area includes washing machines, tumble dryers and dishwashers and comprises 29% of Group sales.