Design & innovation
The Truth About Laundry Report* from Electrolux Group highlights that many consumers unnecessarily wash clothes just to get their garments feeling fresh. Innovative steam functions not only provide...
Designing appliances for robots in the home of future
For the sixth year running, Electrolux Group has collaborated with students from the Umeå Institute of Design (UID) in Sweden to develop product ideas for the home of the future. This year’s...
Shining the spotlight on Electrolux Group Europe with the region’s CEO Chris Braam
Chris Braam, CEO Europe, Electrolux Group, has just returned from global tech event IFA where he presented EcoLine, a dedicated selection of the company’s most energy-efficient appliances covering...
IFA 2023: Electrolux Group puts the spotlight on resource efficiency with AEG EcoLine
Global appliance company Electrolux Group – under its premium brand AEG – is showcasing, for the first time, its most resource-efficient models at IFA 2023: the AEG EcoLine. AEG EcoLine is a dedicated selection, presented in-store and online, of the company’s most resource efficient appliances covering all major product categories and aimed at helping consumers to reduce climate impact while providing high-quality performance. The sustainable selection of appliances from the current AEG and Electrolux portfolio as well as the new AEG SaphirMatt induction hob with scratch-resistant glass will be revealed at IFA 2023 in Berlin from 1[st] to 5[th] September 2023.
AEG and kitchen trends in spotlight at Madrid design show
From April 13 to May 28, the latest interior design and lifestyle trends are on display at top design fair Casa Décor in Madrid, Spain and Electrolux Group’s premium brand AEG is there. This...
Circularity wins: Our recycled plastic fridge inner liner scoops top award
Electrolux Group has won the leading European Plastic Recycling Award for “Automotive, Electrical or Electronic Product of the Year 2023” for its refrigerator inner liner with recycled plastic....
Electrolux Group wins multiple iF Awards, including Gold, for good design
Electrolux Group has been recognized for Its innovative and sustainable product design, with more than a dozen appliances winning world-renowned iF Design Awards — including a coveted iF Gold...
Electrolux Group sustainable product designs win prestigious Red Dot Awards
Electrolux Group has been recognized for its sustainable design, winning prestigious Red Dot Awards in the product design category for Electrolux and AEG appliances that are paint-free and feature...
Electrolux Group develops its first stick vacuum cleaner range with no paint to reduce environmental impact
Electrolux Group has developed a new stick vacuum cleaner range with a paint-free surface to help reduce environmental impact. This is the first time that an entire vacuum cleaner range – of six...
Designed for Better Living
Designers Janina Hihnala and Daniel Virgona both worked on the launch of the new line of built-in refrigerators from our Electrolux and AEG brands. They talk to us about their design process — from...
World’s first fridge with 70% recycled plastic inner liners is ours
The recycled plastic content and advanced food preservation features of our new built-in refrigerators have been well received by consumers. Simona Oboroceanu, Category Marketing Manager from the...
Make food last longer at home with tips from our expert
What’s better — buying fresh or frozen? Storing apples cold? Food scientist Hanna Nykänen explains how to make food last longer to help you prevent food waste and save money. In the supermarket,...
Home Connectivity Alliance with Electrolux marks another major milestone
Stockholm, Sweden, January 5, 2023
The Home Connectivity Alliance (HCA) announced today, at the Consumer Electronics Show in Las Vegas, the HCA 1.0 interface specification, thus establishing an industry standard for Cloud-to-Cloud (C2C) interoperability across long-life appliances, HVAC systems and TVs within the connected home ecosystem.