Design & innovation

November 8, 2023

Bringing that “just washed” freshness with steam to more people

The Truth About Laundry Report* from Electrolux Group highlights that many consumers unnecessarily wash clothes just to get their garments feeling fresh. Innovative steam functions not only provide...

October 19, 2023

Designing appliances for robots in the home of future

For the sixth year running, Electrolux Group has collaborated with students from the Umeå Institute of Design (UID) in Sweden to develop product ideas for the home of the future. This year’s...

September 7, 2023

Shining the spotlight on Electrolux Group Europe with the region’s CEO Chris Braam

Chris Braam, CEO Europe, Electrolux Group, has just returned from global tech event IFA where he presented EcoLine, a dedicated selection of the company’s most energy-efficient appliances covering...

August 29, 2023

IFA 2023: Electrolux Group puts the spotlight on resource efficiency with AEG EcoLine

Global appliance company Electrolux Group – under its premium brand AEG – is showcasing, for the first time, its most resource-efficient models at IFA 2023: the AEG EcoLine. AEG EcoLine is a dedicated selection, presented in-store and online, of the company’s most resource efficient appliances covering all major product categories and aimed at helping consumers to reduce climate impact while providing high-quality performance. The sustainable selection of appliances from the current AEG and Electrolux portfolio as well as the new AEG SaphirMatt induction hob with scratch-resistant glass will be revealed at IFA 2023 in Berlin from 1[st] to 5[th] September 2023.

May 25, 2023

AEG and kitchen trends in spotlight at Madrid design show

From April 13 to May 28, the latest interior design and lifestyle trends are on display at top design fair Casa Décor in Madrid, Spain and Electrolux Group’s premium brand AEG is there. This...

May 16, 2023

Circularity wins: Our recycled plastic fridge inner liner scoops top award

Electrolux Group has won the leading European Plastic Recycling Award for “Automotive, Electrical or Electronic Product of the Year 2023” for its refrigerator inner liner with recycled plastic....

April 27, 2023

Electrolux Group wins multiple iF Awards, including Gold, for good design

Electrolux Group has been recognized for Its innovative and sustainable product design, with more than a dozen appliances winning world-renowned iF Design Awards — including a coveted iF Gold...

April 19, 2023

Electrolux Group sustainable product designs win prestigious Red Dot Awards

Electrolux Group has been recognized for its sustainable design, winning prestigious Red Dot Awards in the product design category for Electrolux and AEG appliances that are paint-free and feature...

April 12, 2023

Electrolux Group develops its first stick vacuum cleaner range with no paint to reduce environmental impact

Electrolux Group has developed a new stick vacuum cleaner range with a paint-free surface to help reduce environmental impact. This is the first time that an entire vacuum cleaner range – of six...

March 2, 2023

Designed for Better Living

Designers Janina Hihnala and Daniel Virgona both worked on the launch of the new line of built-in refrigerators from our Electrolux and AEG brands. They talk to us about their design process — from...

February 8, 2023

World’s first fridge with 70% recycled plastic inner liners is ours

The recycled plastic content and advanced food preservation features of our new built-in refrigerators have been well received by consumers. Simona Oboroceanu, Category Marketing Manager from the...

January 24, 2023

Make food last longer at home with tips from our expert

What’s better — buying fresh or frozen? Storing apples cold? Food scientist Hanna Nykänen explains how to make food last longer to help you prevent food waste and save money. In the supermarket,...

January 5, 2023

Home Connectivity Alliance with Electrolux marks another major milestone

Stockholm, Sweden, January 5, 2023 The Home Connectivity Alliance (HCA) announced today, at the Consumer Electronics Show in Las Vegas, the HCA 1.0 interface specification, thus establishing an industry standard for Cloud-to-Cloud (C2C) interoperability across long-life appliances, HVAC systems and TVs within the connected home ecosystem.

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