Electrolux in brief

We’re a leading global appliance company with brands including Electrolux, AEG, Anova, Frigidaire, Westinghouse and Zanussi.

Electrolux purpose

We shape living for the better by reinventing taste, care and wellbeing experiences, for more enjoyable and sustainable living.

Electrolux strategy

Our business model focuses on best-in-class consumer experiences, and we apply a three-step model to achieve sustainable profitable growth.

Markets and Global trends

The increasing pace of change in the global market for household appliances stems from a number of trends such as increased consumer power, digitalization, sustainability, consolidation and a growing middle class. These changes are placing demands on investments and economies of scale, but also open up major opportunities.