Electrolux in brief

We are a leading global appliance company with renowned consumer brands including Electrolux, AEG and Frigidaire.

Electrolux purpose

We shape living for the better by reinventing taste, care and wellbeing experiences, for more enjoyable and sustainable living.

Electrolux strategy

To achieve our purpose and drive profitable growth, our business model focuses on creating outstanding consumer experiences.

Our markets

The global household appliance market is being transformed by five major trends increased consumer power, digitalization, sustainability, global scale and the growing global middle class. While these changes place demands on investments and economies of scale, they also present major opportunities.