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  • About
    About
      • Electrolux Group shapes living for the better by reinventing taste, care and wellbeing experiences, making life more enjoyable and sustainable for millions of people.

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      • Electrolux Group in brief
      • Purpose – Shape living for the better
      • Strategy
        • Business Model for Outstanding Consumer Experiences
      • Innovation focus areas
        • Taste
        • Care
        • Wellbeing
      • Brands
      • Markets and global trends
        • Europe
        • North America
        • Latin America
        • Asia Pacific, Middle East and Africa
      • Group management
      • Board of directors
      • Design at Electrolux
        • Design philosophy
        • The Team
        • Designing Better Experience
  • Sustainability
    Sustainability
      • Electrolux Group is an industry leader in sustainability. The Group has bold 2030 sustainability Goals and aims to achieve climate neutrality in operations in 2030 and throughout the value chain by 2050.


        Download Sustainability Report 2022


        Download Sustainability in Brief 2022

      • For the Better
      • Better Company
        • Be climate neutral and drive clean and resource-efficient operations
        • Act ethically, lead in diversity and respect human rights
        • Drive supply chain sustainability
      • Better Solutions
        • Lead in energy and resource-efficient solutions
        • Offer circular products and business solutions
        • Eliminate harmful materials
      • Better Living
        • Make healthy and sustainable eating the preferred choice
        • Make clothes last twice as long with half the environmental impact
        • Make the home a healthier place to thrive in, with half the carbon footprint
      • Climate Goals
      • Case stories
      • Electrolux Food Foundation
      • Codes and policies
        • About our code and policies
        • Code of Conduct
        • Workplace Policy and Supplier Workplace Standard
        • Environmental policy
        • People policy
        • Tax policy
        • Workplace directive
      • Sustainability reports
      • Conflict minerals reports
      • Restricted materials
      • Transparency in the supply chain
      • Recycling information
        • Contact
        • Recycling of Products
        • Producer responsibility
      • Climate commitments
        • Electrolux Group and climate change
        • Electrolux and the UN’s Cool Coalition
      • Green Financing Framework
      • IT Sustainability Framework
      • Sustainability news
      • Sustainability contact
  • Investor Relations
    Investor Relations
      • Electrolux Investor Relations offer a wide range of information for the financial community, including extensive current statistics as well as archived reports. Visit our section for key highlights.

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        Electrolux investors module image
      • How we create value
        • Driving innovation
        • Increasing efficiency
        • Solid balance sheet
        • Case stories
        • How we create value (pdf)
      • Business areas
        • Europe
        • North America
        • Latin America
        • Asia-Pacific, Middle East and Africa
      • Markets
        • Global industry trends
        • Market Overview (pdf)
      • The share
        • Share price
        • Alternative exchange monitor
        • Ownership structure
        • Share buybacks
        • Share capital
        • Share history
        • Conversion of shares
        • Dividend
        • Automatic redemption procedure 2021
        • Analyst coverage
        • Earnings estimates
        • Distribution of Electrolux Professional
        • Tax information
      • Financials
        • Financial targets
        • Financial data
        • Currency exposure
        • Definitions
      • Interim Reports
        • Latest report
        • Interim Reports - Archive
        • SEC filings
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      • Annual Reports
        • Latest report
        • Annual Reports - Archive
      • Financial presentations
      • Debt market
        • Net debt
        • Long-term bond issues
        • Green Financing Framework
      • Investor Relations Calendar
      • Press releases
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      • Investor Relations contacts
  • Corporate Governance
    Corporate Governance
      • Electrolux aims at implementing strict norms and efficient processes to ensure that all operations create long-term value for shareholders and other stakeholders. This involves the maintenance of an efficient organizational structure, systems for internal control and risk management and transparent internal and external reporting.

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        Electrolux Strategy
      • Governance structure
        • Articles of association
      • Corporate Governance Reports
      • Remuneration Reports
      • News about Corporate Governance
      • General Meetings
        • Annual General Meeting 2023
        • General Meetings - Archive
      • Nomination Committee
        • Nomination Committee 2023
        • Nomination Committees - Archive
      • Board of directors
        • Board composition
        • Board's work
        • People Committee
        • Remuneration to Board members
        • Audit Committee
      • Group management
        • Remuneration to Group Management
        • Internal control over financial reporting
      • Auditors
  • Career
      • Visit our career site to search for jobs and learn more about life at Electrolux

        GO TO OUR CAREER SITE
  • Newsroom
    Newsroom
      • Electrolux is committed to providing a quick response to all inquiries from the media.

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      • Local newsrooms

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        • US

        Go to our local newsrooms to find local news

      • Group press releases
        • Acquisitions and divestments
        • Annual General Meeting news
        • Corporate Governance news
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        • Reports
        • Share buyback
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        • Awards & Recognition
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        • Design & innovation
        • News in brief
        • People
        • Sustainability
      • Image bank
      • Video bank
      • Electrolux Group in social media
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      • Media contacts
      • Corporate Communications contacts
  • History
    History
      • Founded in Sweden in 1919 by entrepreneur Axel Wenner-Gren, Electrolux has shaped living for the better for 100 years by reinventing what great taste, care and wellbeing experiences mean for our consumers. This is our story.

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        electrolux-alex-wenner-gren-portrait-history-menu
      • Taste experiences
        • Eva Göthberg: The unsung heroine of Electrolux
        • Convenient and compact, the dishwasher comes of age
        • The microwave oven: from accident to household essential.
        • What's cooking? Kitchens then and now
      • Wellbeing in the home
        • Gathering dust: The history of the vacuum bag
        • Electrolux goes global with first mobile vacuum cleaner
        • The rise and fall of the housewives’ favorite
      • Fabric care
        • A uniquely Swedish way of washing your clothes
        • The greatest invention of the industrial revolution?
        • First home washing machine gets the ‘influencer marketing’ treatment
      • Design, sales and marketing
        • A century of cutting-edge design
        • Design timeline
        • Reinventing the door-to-door salesman
        • Creative marketing around the world
      • Company stories
        • Lamp producer Lux launches - forerunner to Electrolux
        • Axel Wenner-Gren founds Electrolux
        • One of the first global companies
        • Harder competition and category expansion
        • Becoming the global leader through acquisitions
        • Refocusing, stronger brands and new markets
        • Globalization, innovation and operational excellence
      • Brand stories
        • Always an idea ahead – AEG’s 135 year journey
        • Love ice cream? You can thank Frigidaire for inventing the freezer!
        • History of Zanussi: A reflection of the Italian wonder
        • Super cool! Food preservation innovation from 1956 to today
      • History timeline
      • Historical images
      • Historical videos
      • 100 years book
  • Contact
    Contact
      • Electrolux Global Headquarter Stockholm, Sweden
      • Electrolux Headquarters
      • Purchasing
      • Global Brand Licensing
      • Career - Go to our career site
      • Open jobs - Go to our career site
      • Corporate Communications
      • Investor Relations
      • Media
      • Sustainability
      • Recycling
  • Design at Electrolux Group

Designing an outstanding experience is at the heart of everything we do!

Our design philosophy, `Human Touch`, means designing with the big picture in mind. We thrive when connecting foresight and creativity in an iterative, research-based approach.
From materials and sensorial perception to the considerations of seamless interaction, our solutions are geared towards the creation of desirable products and services that support the daily lives of our consumers.

A key role for the Electrolux Design team is to ensure our innovations support people to make more sustainable choices. Great design creates outstanding consumer experiences and in turn, help shape living for the better.

See Design Philosophy

Stories

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The Team

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Open Jobs

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Hear from our designers

“Our focus on Fit Feel Finish is our way to bring science to user perception. We look at product quality through design lenses, and work with the sensorial elements that turn our products into pleasant experiences to discover and use. I want to create products that users will love from the beginning and engage with for a long time!” – Daniel Mesa 

Daniel Mesa
Master Designer, Fit Feel Finish

“At Electrolux sustainability is at the core of everything we do, and I love the feeling of being part of changing things for the better and that our designs actually can make a difference for the future.” – Sara Hallin Sandström

Sara Hallin Sandström
Senior Master Designer, CMF Design

“‘Phygital’ – despite it being a buzzword, it summarizes perfectly what I love about design! The marriage between physical and digital that makes every interaction moment an enjoyable experience because it is intuitive and seamless.” – Wan Lynn Ng

Wan Lynn Ng
Design Lead, Digital Experience

“It’s amazing to think how the decisions we make on projects affect the lives of millions of people. It makes me wake up every day and think about how to create sustainable solutions that will help the life of this generation and the upcoming ones.” – Gabriel Lied

Gabriel Lied
Design Lead, Sustainability & Communication Design

View The Team
There’s a notion that when it comes to household appliances, sounds are just the noises products make when they’re in use. In this episode, Electrolux designer Daniel Mesa reveals why sound can be so much more than that – it’s an opportunity to connect with the user, guide their usage, and bring added enrichment to experiences. 

This was the final episode in our Electrolux Design DNA Elements series. Thank you so much for joining us on this journey! We hope you found it illuminating to hear from some of our designers – and have perhaps been inspired to think about these elements in new ways when it comes to your own projects and designs. 

If you missed any of our episodes, you can revisit all of them here: https://youtube.com/playlist?list=PL6CKfy753rHwZ8MwYfeddHs0RyIz_Lk-X 

#Electrolux #DesignDNA #DesignSound
Electrolux Design DNA: Sound

This video is private.

YouTube Video UEw2Q0tmeTc1M3JId1o4TXdZZmVkZEhzMFJ5SXpfTGstWC45NDk1REZENzhEMzU5MDQz

Electrolux Design DNA: Sound

“As humans, we react very instinctively and very emotionally to color,” says Electrolux designer Sara Hallin Sandström. In this episode of Electrolux Design DNA Elements, learn how color gives our designers a powerful tool that works visually, emotionally, and functionally - that elevate household appliances to design objects.
Electrolux Design DNA: Color

This video is private.

YouTube Video UEw2Q0tmeTc1M3JId1o4TXdZZmVkZEhzMFJ5SXpfTGstWC5DQUNERDQ2NkIzRUQxNTY1

Electrolux Design DNA: Color

In this episode of our Design DNA Elements series, we will take a deep dive into the world of Material. From the emotional to the functional, material plays a crucial role in bringing meaningful innovations to users: innovations that improve people’s daily lives while driving our efforts to bring more sustainability to their world.

#Electrolux #DesignDNA #DesignMaterial
Electrolux Design DNA: Material

In this episode of our Design DNA Elements series, we will take a deep dive into the world of Material. From the emotional to the functional, material plays a crucial role in bringing meaningful innovations to users: innovations that improve people’s daily lives while driving our efforts to bring more sustainability to their world.

#Electrolux #DesignDNA #DesignMaterial

YouTube Video UEw2Q0tmeTc1M3JId1o4TXdZZmVkZEhzMFJ5SXpfTGstWC41MzJCQjBCNDIyRkJDN0VD

Electrolux Design DNA: Material

We continue our journey through our nine Design DNA Elements by diving into Texture. Electrolux designers Sara Hallin Sandström and Terence Tan explore how it allows our appliances to improve people’s day-to-day lives in a rich and inviting way, while also enhancing our physical spaces through our sense of touch.
Electrolux Design DNA: Texture

We continue our journey through our nine Design DNA Elements by diving into Texture. Electrolux designers Sara Hallin Sandström and Terence Tan explore how it allows our appliances to improve people’s day-to-day lives in a rich and inviting way, while also enhancing our physical spaces through our sense of touch.

YouTube Video UEw2Q0tmeTc1M3JId1o4TXdZZmVkZEhzMFJ5SXpfTGstWC4xMkVGQjNCMUM1N0RFNEUx

Electrolux Design DNA: Texture

“Scent is essential to the whole product experience because our senses are linked to each other,” says Electrolux designer Serena Wu. Join her on this enchanting journey into the world of Scent and discover how Electrolux is able to interact with scents to elevate the user experience.
Electrolux Design DNA: Scent

“Scent is essential to the whole product experience because our senses are linked to each other,” says Electrolux designer Serena Wu. Join her on this enchanting journey into the world of Scent and discover how Electrolux is able to interact with scents to elevate the user experience.

YouTube Video UEw2Q0tmeTc1M3JId1o4TXdZZmVkZEhzMFJ5SXpfTGstWC4wOTA3OTZBNzVEMTUzOTMy

Electrolux Design DNA: Scent

We invite you on a journey into the world of Motion. Learn about how this essential aspect of design can be articulated physically or digitally – and why understanding users is fundamental to delivering seamless product experiences.

You’ll also discover that for Electrolux designers Jerome Brasseur and Daniel Mesa, it has the potential to expand users’ horizons by encouraging new behaviours that shape living for the better.
Electrolux Design DNA: Motion

We invite you on a journey into the world of Motion. Learn about how this essential aspect of design can be articulated physically or digitally – and why understanding users is fundamental to delivering seamless product experiences.

You’ll also discover that for Electrolux designers Jerome Brasseur and Daniel Mesa, it has the potential to expand users’ horizons by encouraging new behaviours that shape living for the better.

YouTube Video UEw2Q0tmeTc1M3JId1o4TXdZZmVkZEhzMFJ5SXpfTGstWC41MjE1MkI0OTQ2QzJGNzNG

Electrolux Design DNA: Motion

Electrolux designers Anna-Karin Gray and Per Petersson go beyond shape and proportions to introduce us to the Design DNA Element: Form. Learn how its application communicates the nature of a product whilst simultaneously enhancing its environment – creating a timeless, holistic experience.
Electrolux Design DNA: Form

Electrolux designers Anna-Karin Gray and Per Petersson go beyond shape and proportions to introduce us to the Design DNA Element: Form. Learn how its application communicates the nature of a product whilst simultaneously enhancing its environment – creating a timeless, holistic experience.

YouTube Video UEw2Q0tmeTc1M3JId1o4TXdZZmVkZEhzMFJ5SXpfTGstWC4wMTcyMDhGQUE4NTIzM0Y5

Electrolux Design DNA: Form

Join us as Electrolux designer Michael Newton explores the use of graphics as one of our nine Design DNA elements. In crafting icons for ease and elegance, his goal is to provide a visual consistency so intuitive that any user – wherever they are in the world – can seamlessly interact with them without a second thought. 

Be sure to share and stay tuned for the next episode in our series on Electrolux Design DNA Elements! You can also catch up on past episodes here:  #Electrolux #DesignDNA
Electrolux Design DNA: Graphics

Join us as Electrolux designer Michael Newton explores the use of graphics as one of our nine Design DNA elements. In crafting icons for ease and elegance, his goal is to provide a visual consistency so intuitive that any user – wherever they are in the world – can seamlessly interact with them without a second thought.

Be sure to share and stay tuned for the next episode in our series on Electrolux Design DNA Elements! You can also catch up on past episodes here: #Electrolux #DesignDNA

YouTube Video UEw2Q0tmeTc1M3JId1o4TXdZZmVkZEhzMFJ5SXpfTGstWC4yODlGNEE0NkRGMEEzMEQy

Electrolux Design DNA: Graphics

Electrolux designer Martin Svalander takes you on a truly illuminating journey. Learn about how his personal inspirations and professional methods shape his approach to an important – but often underappreciated – element of design: Light.
Electrolux Design DNA: Light

Electrolux designer Martin Svalander takes you on a truly illuminating journey. Learn about how his personal inspirations and professional methods shape his approach to an important – but often underappreciated – element of design: Light.

YouTube Video UEw2Q0tmeTc1M3JId1o4TXdZZmVkZEhzMFJ5SXpfTGstWC41NkI0NEY2RDEwNTU3Q0M2

Electrolux Design DNA: Light

Designing Better Experience
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Electrolux Group is a leading global appliance company that has shaped living for the better for more than 100 years. We reinvent taste, care and wellbeing experiences for millions of people, always striving to be at the forefront of sustainability in society through our solutions and operations. Under our group of leading appliance brands, including Electrolux, AEG and Frigidaire, we sell approximately 60 million household products in around 120 markets every year. In 2022 Electrolux Group had sales of SEK 135 billion and employed 51,000 people around the world.
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AB Electrolux (publ), SE-105 45 Stockholm, Sweden. Company registration number 556009-4178