Innovation focus areas

Electrolux is a global leader in household appliances. We reinvent taste, care and wellbeing experiences for more enjoyable and sustainable living around the world.

Electrolux focuses its innovations on products that provide outstanding branded lifetime consumer experiences within three innovation focus areas:


  • The taste innovation area includes cookers, hobs, ovens, hoods, microwave ovens, refrigerators and freezers and comprises 62% of Group sales


  • The care innovation area includes washing machines, tumble dryers and dishwashers and comprises 29% of Group sales.


  • The wellbeing innovation area includes vacuum cleaners, air-conditioning equipment, water heaters, heat pumps, small domestic appliances and accessories and comprises 9% of Group sales.

R&D targeted on the innovation focus areas gives us a competitive advantage – optimizing our offering and shortening the time to market. On average, 3% of our sales have been invested in focused R&D efforts over the last five years.

Energy and resource efficient products drive consumer demand in a market increasingly interested in sustainability.

At least one-third of our product development is in general related to sustainability, including energy and water efficiency.