Electrolux Group Global Brand Licensing

Electrolux Group is a leading global appliance company that has shaped living for the better for more than 100 years. We reinvent taste, care and wellbeing experiences for millions of people, always striving to be at the forefront of sustainability in society through our solutions and operations.

Electrolux Group Global Brand Licensing is a business unit within the Electrolux Group. We create category extensions through licensing the Group’s more than 70 brands. Our brand licensing program is strongly aligned with the core business and focuses on creating quality brand extensions in taste, care, wellbeing and sustainability. Products licensed globally include major and small appliances, laundry, kitchen accessories, lighting, solar panels, heating and cooling products, water and air purification systems and solar energy.

In 2020, the company’s licensees partnered with major retailers throughout the world resulting in successful programs in Europe with cookware and kitchen accessories. Retail success in North America was driven by licensees that secured both inline and incremental promotional placement at the major mass retailers, electronics stores and home improvement stores.

For more information on our Global Brand Licensing program, please contact: