Electrolux Group is a leading global appliance company that has shaped living for the better for more than 100 years. We reinvent taste, care, and wellbeing experiences for millions of people, always striving to be at the forefront of sustainability in society through our solutions and operations. Under our group of leading appliance brands, including Electrolux, AEG, and Frigidaire, we sell household products in more than 120 markets every year. In 2023 Electrolux Group had sales of SEK 134 billion and employed 45,000 people around the world.
Electrolux Group Global Brand Licensing is a business unit within the Electrolux Group. We create brand extensions through licensing the Group’s brands to best-in-class partners in strategic industries. Our brand licensing program is strongly aligned with the core business, and focuses on creating quality brand extensions in taste, care, wellbeing and sustainability. Products licensed globally include major and small appliances, laundry, kitchen accessories, lighting, solar panels, heating and cooling products, water and air purification systems and solar energy.
Electrolux Group is the largest corporate brand licensor in the licensing industry. With over 25 years of licensing experience, our portfolio brands are active in more than 75 countries. Our licensees deliver against innovation and reliability, unlocking significant value from our partnership.
Please reach out if would like to explore a partnership with Electrolux and one of our powerful brands that consumers know and trust.
For more information on our Global Brand Licensing program, please contact:
