Three main strategic brands with strong and focused brand propositions


Electrolux Group has an extensive brand portfolio with three main strategic consumer brands; Electrolux, AEG and Frigidaire.

These three well-established brands represent over 80% of total Group sales and cover several regions. They have clear target consumers, focused brand propositions and receive a substantial part of our investments in outstanding consumer experiences through marketing, design and innovation.

Other brands in the Electrolux Group portfolio include Zanussi, Westinghouse, Fensa, Continental, Gafa, Mademsa, Anova and Kwikot. These renowned brands have strong positions certain geographical areas or in certain product categories.

All Group brands reflect our purpose to shape living for the better by creating more sustainable solutions for homes around the world. Read more about our Group sustainability framework For the Better here.



Since our foundation in 1919, we have designed with a clear purpose, rooted in our Swedish values ​​and a sustainable relationship with nature. We do everything we can to care for our planet for future generations.

We are driven by an authentic conviction and great optimism that we can be part of the change and create a more sustainable lifestyle. And the one place where we can make a strong difference is at home, in people’s everyday lives.

For Better living. From Sweden.



We exist to redefine what you expect out of your household appliances, which is why we want to challenge the boundaries of everyday life. Since our start in Berlin in 1887, we’ve never settled for good enough. And we don’t think you should have to either. That’s why we never compromise with innovations for your home.

We believe in responsible innovations that stand out today and help build a better tomorrow. So you can live on your own terms while also taking care of the needs of the planet.

Challenge the expected.



We’re proud, that for over 100 years, our innovative spirit has helped our Frigidaire families, live a little bit better.

Frigidaire offers meaningful, everyday innovations, which help our families waste less, and live happier and healthier. Together, we all can do our part to create a brighter future for our children and the communities we share.

For all we share. Frigidaire.