In 2023, the Group had sales of 45 billion SEK in the region, equivalent to 34 % of total Group sales. Main brands in the region are Frigidaire and Electrolux. The Group had approx. 10,900 employees in North America, including Mexico.
The business area operates sales of all the Group’s product categories mainly through electrical and kitchen retailers and direct to consumers in USA and Canada. The business area’s headquarters is in Charlotte, North Carolina.
Production units are located in Springfield, TN, Anderson, SC, Kinston, NC, and Juarez, Mexico.
| North America, key figures | ||
|---|---|---|
| SEKm | 2023 | 2022 |
| Net sales | 45,072 | 47,021 |
| Organic growth, % | –8.4 | –0.9 |
| Operating income | –2,341 | –2,394 |
| Operating margin, % | –5.2 | –5.1 |
| Operating margin excl. non-recurring items, % | –5.5 | –5.6 |
| Net assets | 11,593 | 11,854 |
| Return on net assets, % | –18.2 | –20.5 |
| Capital expenditure | 1,292 | 1,738 |
| Average number of employees | 10,887 | 12,995 |
Market characteristics & Electrolux Group position
- North America is a mature appliance market with high product penetration.
- The market is dominated by replacement products, further emphasized with consumers using discretionary investments to remodel their existing homes.
- Home footprints allow space for many large household appliances in the kitchen, laundry rooms, as well as garages and basements.
- The market is highly competitive and made up of several large global manufacturers.
- Electrolux Group holds a strong position in core appliances, predominantly under the Frigidaire brand.
