We aim to shape better and more sustainable living around the world by promoting better eating, better garment care and better home environments together with consumers and our partners.
Make healthy and sustainable eating the preferred choice
By influencing how our products are used, we can reduce food waste, promote resource efficient food choices and nutrition, as well as enhance sustainable eating experiences.
We will promote healthy and sustainable eating by helping consumers reduce food waste, adopt more plant-based eating, minimize nutrition loss in cooking, and enhance healthy and sustainable eating experiences.
- Refrigerator solutions such as Cooling 360 and ColdSense that make ingredients last longer and help reduce food waste were introduced.
- Democratization of technology, such as steam ovens, to enable more people to make better use of ingredients and save energy.
- Social media, websites and apps provide consumers with support to keep food fresh for longer.
Roadmap 2021 to 2030
- Launch enhanced food preservation solutions that help reduce food waste and ensure food quality.
- Provide consumers with functionalities that help them make more efficient use of food resources during cooking.
- Launch solutions that help to enhance the experience of eating sustainably and inspire better eating habits through providing practical support and advice.
- Partner with food experts on food and food waste to advance knowledge and inspire people around the world.
- Support the Electrolux Food Foundation’s targets – including educating 300,000 people on sustainable eating by 2030.
The case for action
The food sector currently consumes around a third of global energy consumption and around 15% of greenhouse gas emissions are produced from animal agriculture. At the same time, up to 30% of all food produced is wasted and hunger remains a challenge with more than one in nine people in the world not having access to enough food.
According to our consumer research summarized in the 2021 Change Makers Report, 50% of young people minimize their food waste and 30% actively reduce their meat consumption. In our research from the 2019 Better Living Report, one third of consumers said they throw away food because it goes bad too quickly or passes its best before date. This highlights the need to help people find better ways of storing and preparing food, as well as changing their relationship with food.
In our research from the 2019 Better Living Report, one third of consumers said they throw away food because it goes bad too quickly or passes its best before date. This highlights the need to help people find better ways of storing and preparing food, as well as changing their relationship with food.
The above highlights a growing consumer demand for help with changing behavior toward more sustainable eating, cooking and storing food.
Healthier and more sustainable food habits often go hand in hand. Electrolux Group products can help consumers to eat healthier and more sustainably. This includes nudging consumers to try healthier diets and cooking techniques that help preserve nutrients, as well as reducing food waste. By adopting more plant-based diets and avoiding overeating, for example, we can improve our own health while reducing the burden on the planet and global food system.
Make clothes last twice as long with half the environmental impact
By promoting modern laundry habits, we can contribute to more sustainable laundry practices through innovative solutions that increase laundry efficiency and improve garment care.
Electrolux has the objective to make clothes last longer and reduce the environmental impact of garment care while caring for all fabrics.
- New washing machine Care Drum combined with enhanced cycle functionality to reduce wear and tear on garments.
- A microplastic filter to capture microplastics to avoid them ending up in wastewater systems and potentially the environment.
- Break the Pattern campaign launched to raise consumer awareness of the environmental impacts of “throw-away fashion” and how to care for clothes and make them last longer.
- Help consumers maximize the life of their clothes and help them better care for their clothes in general.
- Reduce environmental impact during garment care.
The case for action
The fashion and footwear industry combined is responsible for around 8% of global greenhouse gas emissions. At the same time, the number of garments we purchase has increased by 400% in the past 20 years. Items of clothing are thrown away after being worn just ten times on average.
Society is increasingly aware of the resource and climate impacts of the textile industry and our throw-away fashion culture. Research shows that extending the lifespan of clothing by an extra nine months can reduce carbon, waste and water footprints by between 20% and 30%.
Water scarcity around the world is an increasing issue with 14 out of 20 of the world’s largest cities already experiencing inadequate supplies and two-thirds of the world’s population expected to live in water-stressed areas by 2025. In the home, the average daily water consumption per person is up to 500 liters in some developed countries, and laundry is typically responsible for 22% of water used in a typical home in the U.S.
Around 85% of the lifecycle laundry carbon footprint comes from the appliance use phase, compared with only 20% from the manufacturing of the appliance. This means that we can have a greater positive environmental impact by developing resource efficient appliances than further optimizing our manufacturing operations.
According to our consumer research summarized in the 2019 Better Living Report, 69% of consumers agree that increasing the lifespan of garments by taking care of them is the most sustainable approach. However, people often practice outdated laundry care due to a lack of knowledge, time or access to laundry appliances with the most optimal functions. Despite this, most consumers want more knowledge and help to adopt more sustainable laundry habits.
Consumers are also unwilling to change their behavior for fear of ruining clothes or not getting them properly clean. For instance, despite being encouraged to wash clothes at 30°C or lower for better results and longer garment durability, nearly two thirds of Europeans (63%), wash at 40°C or higher, according to our The Truth About Laundry study, which surveyed 12,000 adults in 2021.
Make the home a healthier place to thrive in, with half the carbon footprint
We offer consumers air, water and floor products and solutions that help enable healthier homes with reduced environmental impact.
By leveraging adaptive technologies, new business models and inspiration for smarter consumer habits, we aim to create spearhead solutions by 2030 that contribute to healthier homes with half the carbon footprint. By fast-tracking the rollout of these solutions in all markets, we will enable more people to sustainably benefit from comfortable temperatures as well as cleaner air, water and surfaces.
- We removed chemical paint from our stick vacuum cleaner to reduce environmental impact.
- Our connected air purifiers feature smart sensors that optimize energy consumption by adjusting the fan operation in line with the level of airborne particles.
- More sustainable packaging – to incorporate more recycled materials and reduce overall environmental impact.
- Design for well-being – is our new process to develop beautiful and well thought out products by incorporating recycled materials during the design phase.
Roadmap to 2030
- Inspire better home care habits by providing smart and connected solutions that actively guide consumers toward more sustainable habits in caring for their home.
- Work to increase awareness of issues around air and water hygiene, to ensure that solutions are effective and broadly accessible.
- Continue to provide innovation that makes it possible for consumers to reduce the carbon footprint during product usage – to bridge the gap between the need for comfort and care for the planet.
The case for action
More than 90% of the world’s population lives in places where air quality exceeds World Health Organization’s guideline limits1). Therefore, controlling air quality indoors where we spend most of our time is becoming increasingly important.
According to our consumer research summarized in our Better Living Report, four out of five of our consumers mention air quality and cleanliness as two of the most important factors for wellbeing at home. However, only 39% of people feel empowered to improve their indoor air quality.
The growing need for temperature control appliances in the world and in emerging markets in particular, is increasing global energy use and carbon emissions. The number of air conditioners in use is expected to increase from 1.2 billion today to 4.5 billion by 2050, which would increase emissions 90% by 2050 compared with 2017 levels if no action is taken.
As a domestic appliance sustainability leader, we are in a unique position to drive societal change that can improve the home environment for people around the world.