Markets – Latin America

In 2022, the Group had sales of 24 billion SEK in the region, equivalent to 18 % of total Group sales. Main brands in the region are Electrolux, Fensa, Frigidaire, Continental, Gafa and Mademsa. The Group has approx. 9,600 employees in Latin America.

Market characteristics & Electrolux Group position

  • Brazil is the largest appliance market in the region, dominated by a few major manufacturers.
  • Market penetration for built-in products and air-conditioners remains low but increases.
  • Consumers in the region show an increasing interest for energy and water efficiency and other sustainability related topics.
  • The Group holds an estimated value market share of about 29% combined in Brazil, Chile and Argentina, with Electrolux brand leadership in the refrigeration and freezer segment.