Asia Pacific, Middle East and Africa

In 2023, the Group had sales of 15 billion SEK in the region, equivalent to 11 % of total Group sales. Main brands in the region are Electrolux, AEG, Westinghouse, Zanussi and Kwikot. The Group has approx. 8,200 employees in the region.

Market characteristics & Electrolux Group position

  • In Australia and New Zealand, market penetration is high and demand is primarily driven by design and innovations as well as water and energy efficiency requirements.
  • The market in Southeast Asia is characterized by strong growth with emerging economies, rapid urbanization, small living spaces and an expanding middle class.
  • The Group has a leading market position in Australia and New Zealand, especially in cooking.
  • The Group holds strong market positions in targeted segments in Southeast Asia, especially in frontload washers.