Design DNA Series
The Electrolux Group Design DNA series addresses nine key areas of consideration for our work.
Each short film focuses on a specific aspect that is crucial to a designed experience.
Stories
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Toward an ‘iconic’ consumer experience!
Consistent. Human. Intuitive. Our new set of icons follow these principles in order to deliver an outstanding consumer experience. After all, icons are the #1... -
“Our most ambitious research project ever.” How Electrolux Design unlocked the secrets of sustainable eating
What does appliance design have to do with sustainable eating? What is sustainable eating, even? These are questions the Electrolux Design team realized it... -
Get into the groove – Electrolux QuickSelect nudges dishwashers towards sustainability
How can we encourage users of dishwashers to choose the most environmentally friendly cycle program, when research tells us most people can’t even...
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Step into the world of Electrolux product design
With consumers spending more time at home, product design focused on user experience is playing an increasingly important role. Electrolux is now showcasing... -
Electrolux and Umeå Institute of Design present ‘new normal’ home concepts
Electrolux challenged industrial design students at UID to think about post Covid-19 home solutions. Four concepts to make the home a caring space in... -
Electrolux picks up seven Red Dot Design Awards
Red Dot Design Awards is one of the most sought-after seals for good design. Electrolux has this year been awarded with no less than seven prestigious Red Dot...
News
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AEG and kitchen trends in spotlight at Madrid design show
From April 13 to May 28, the latest interior design and lifestyle trends are on display at top design fair Casa Décor in Madrid, Spain and Electrolux... -
Circularity wins: Our recycled plastic fridge inner liner scoops top award
Electrolux Group has won the leading European Plastic Recycling Award for “Automotive, Electrical or Electronic Product of the Year 2023” for its... -
Electrolux Group wins multiple iF Awards, including Gold, for good design
Electrolux Group has been recognized for Its innovative and sustainable product design, with more than a dozen appliances winning world-renowned iF...
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Electrolux Group sustainable product designs win prestigious Red Dot Awards
Electrolux Group has been recognized for its sustainable design, winning prestigious Red Dot Awards in the product design category for Electrolux and AEG... -
Electrolux Group develops first stick vacuum cleaner range with no paint to reduce environmental impact
Electrolux Group has developed a new stick vacuum cleaner range with a paint-free surface to help reduce environmental impact. This is the first time that an... -
Designed for Better Living
Designers Janina Hihnala and Daniel Virgona both worked on the launch of the new line of built-in refrigerators from our Electrolux and AEG brands. They talk...