Design DNA Series

The Electrolux Group Design DNA series addresses nine key areas of consideration for our work.

Each short film focuses on a specific aspect that is crucial to a designed experience.



  • September 7, 2023

    Shining the spotlight on Electrolux Group Europe with the region’s CEO Chris Braam

    Chris Braam, CEO Europe, Electrolux Group, has just returned from global tech event IFA where he presented EcoLine, a dedicated selection of the company’s...
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  • August 29, 2023

    IFA 2023: Electrolux Group puts the spotlight on resource efficiency with AEG EcoLine

    Global appliance company Electrolux Group – under its premium brand AEG – is showcasing, for the first time, its most resource-efficient models at IFA 2023: the AEG EcoLine. AEG EcoLine is a dedicated selection, presented in-store and online, of the company’s most resource efficient appliances covering all major product categories and aimed at helping consumers to reduce climate impact while providing high-quality performance. The sustainable selection of appliances from the current AEG and Electrolux portfolio as well as the new AEG SaphirMatt induction hob with scratch-resistant glass will be revealed at IFA 2023 in Berlin from 1[st] to 5[th] September 2023.
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  • May 25, 2023

    AEG and kitchen trends in spotlight at Madrid design show

    From April 13 to May 28, the latest interior design and lifestyle trends are on display at top design fair Casa Décor in Madrid, Spain and Electrolux...
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