Design DNA Series
The Electrolux Design DNA series addresses nine key areas of consideration for our work.
Each short film focuses on a specific aspect that is crucial to a designed experience.
Stories
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“Our most ambitious research project ever.” How Electrolux Design unlocked the secrets of sustainable eating
What does appliance design have to do with sustainable eating? What is sustainable eating, even? These are questions the Electrolux Design team realized it... -
Get into the groove – Electrolux QuickSelect nudges dishwashers towards sustainability
How can we encourage users of dishwashers to choose the most environmentally friendly cycle program, when research tells us most people can’t even... -
Step into the world of Electrolux product design
With consumers spending more time at home, product design focused on user experience is playing an increasingly important role. Electrolux is now showcasing...
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Electrolux and Umeå Institute of Design present ‘new normal’ home concepts
Electrolux challenged industrial design students at UID to think about post Covid-19 home solutions. Four concepts to make the home a caring space in... -
Electrolux picks up seven Red Dot Design Awards
Red Dot Design Awards is one of the most sought-after seals for good design. Electrolux has this year been awarded with no less than seven prestigious Red Dot... -
Electrolux wins FOUR iF Design Awards
Electrolux has picked up four prestigious iF Design Awards celebrating the company's innovative design in home appliances. “Winning an IF award is a symbol...
News
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Make food last longer at home with tips from our expert
What’s better — buying fresh or frozen? Storing apples cold? Food scientist Hanna Nykänen explains how to make food last longer to help you prevent food... -
Home Connectivity Alliance with Electrolux marks another major milestone
Stockholm, Sweden, January 5, 2023 The Home Connectivity Alliance (HCA) announced today, at the Consumer Electronics Show in Las Vegas, the HCA 1.0 interface specification, thus establishing an industry standard for Cloud-to-Cloud (C2C) interoperability across long-life appliances, HVAC systems and TVs within the connected home ecosystem. -
Top career tips from creative leader and product designer Sara Hallin Sandström
Find joy in your work, know your strengths and don’t be afraid of change. These are some of the career tips from creative leader and experienced product...
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Going solo! Students design for single, compact living
For the fifth year running, Electrolux has collaborated with students from the Umeå Institute of Design (UID) to develop product ideas for the home of the... -
Electrolux and partners reveal solutions of 2022 open innovation program
After a 12-month process, Electrolux has wrapped-up its latest open innovation Booster Program, after working with partners to develop four cutting-edge... -
Electrolux and designer duo Rave Review inspire people to keep their clothes longer
The most sustainable clothes are the ones you already have, but on average clothes are worn only ten times and thrown away long before they need to be [1]. That is why Swedish home appliance brand Electrolux wants to inspire consumers to break the pattern and take better care of their clothes. To demonstrate that used clothes still have value, Electrolux collaborated with Swedish fashion designer duo, Rave Review, to create a unique collection made from discarded clothing from the world’s second largest garment graveyard – The Atacama Desert.