Design DNA Series
The Electrolux Group Design DNA series addresses nine key areas of consideration for our work.
Each short film focuses on a specific aspect that is crucial to a designed experience.
[youtube-feed type=playlist playlist=”PL6CKfy753rHwZ8MwYfeddHs0RyIz_Lk-X” layout=”carousel” hoverinclude=”title, description” num=”27″ width=”100%” carouselrows=”2″ carouselcols=”3″ descriptionlength=”300″ ]
Stories
-
Toward an ‘iconic’ consumer experience!
Consistent. Human. Intuitive. Our new set of icons follow these principles in order to deliver an outstanding consumer experience. After all, icons are the #1... -
“Our most ambitious research project ever.” How Electrolux Design unlocked the secrets of sustainable eating
What does appliance design have to do with sustainable eating? What is sustainable eating, even? These are questions the Electrolux Design team realized it... -
Get into the groove – Electrolux QuickSelect nudges dishwashers towards sustainability
How can we encourage users of dishwashers to choose the most environmentally friendly cycle program, when research tells us most people can’t even...
-
Step into the world of Electrolux product design
With consumers spending more time at home, product design focused on user experience is playing an increasingly important role. Electrolux is now showcasing... -
Electrolux and Umeå Institute of Design present ‘new normal’ home concepts
Electrolux challenged industrial design students at UID to think about post Covid-19 home solutions. Four concepts to make the home a caring space in... -
Electrolux picks up seven Red Dot Design Awards
Red Dot Design Awards is one of the most sought-after seals for good design. Electrolux has this year been awarded with no less than seven prestigious Red Dot...
News
-
50 Liter Home secures £1.5m funding to achieve water savings in England pilot
After achieving an average of 79 liters of indoor water consumption per person per day in a pilot in Los Angeles, USA - less than half the city’s average of... -
Fortune once again names Electrolux Group as a European innovation leader
Electrolux Group has been recognized for the second year in a row by Fortune as one of Europe’s Most Innovative Companies, placing it within a select... -
Our new Head of Design: “A product can be complex but good design should be timeless”
Joaquín García Sanchis joined Electrolux Group as Head of Global Design in March. In this interview, he shares what beautiful design means to...
-
Electrolux Group wins three Red Dot Design Awards
Discover the three award-winning products from Electrolux Group that secured Red Dot Design Awards in this year’s Product category -... -
The future of laundry uses less water. Full stop.
Electrolux Group is rethinking laundry to use less water in every cycle, reducing energy consumption and improving fabric care. The way we care for our... -
Joaquín García Sanchis joins Electrolux Group as Global Head of Design
Effective today, March 16, 2026, Joaquín García Sanchis is appointed Global Head of Design at Electrolux Group. With over 20 years international...