Design DNA Series

The Electrolux Design DNA series addresses nine key areas of consideration for our work.

Each short film focuses on a specific aspect that is crucial to a designed experience.

There’s a notion that when it comes to household appliances, sounds are just the noises products make when they’re in use. In this episode, Electrolux designer Daniel Mesa reveals why sound can be so much more than that – it’s an opportunity to connect with the user, guide their usage, and bring added enrichment to experiences. This was the final episode in our Electrolux Design DNA Elements series. Thank you so much for joining us on this journey! We hope you found it illuminating to hear from some of our designers – and have perhaps been inspired to think about these elements in new ways when it comes to your own projects and designs. If you missed any of our episodes, you can revisit all of them here: https://youtube.com/playlist?list=PL6CKfy753rHwZ8MwYfeddHs0RyIz_Lk-X #Electrolux #DesignDNA #DesignSound
Electrolux Design DNA: Sound

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Electrolux Design DNA: Sound

“As humans, we react very instinctively and very emotionally to color,” says Electrolux designer Sara Hallin Sandström. In this episode of Electrolux Design DNA Elements, learn how color gives our designers a powerful tool that works visually, emotionally, and functionally - that elevate household appliances to design objects.
Electrolux Design DNA: Color

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Electrolux Design DNA: Color

In this episode of our Design DNA Elements series, we will take a deep dive into the world of Material. From the emotional to the functional, material plays a crucial role in bringing meaningful innovations to users: innovations that improve people’s daily lives while driving our efforts to bring more sustainability to their world. #Electrolux #DesignDNA #DesignMaterial
Electrolux Design DNA: Material

In this episode of our Design DNA Elements series, we will take a deep dive into the world of Material. From the emotional to the functional, material plays a crucial role in bringing meaningful innovations to users: innovations that improve people’s daily lives while driving our efforts to bring more sustainability to their world.

#Electrolux #DesignDNA #DesignMaterial

YouTube Video UEw2Q0tmeTc1M3JId1o4TXdZZmVkZEhzMFJ5SXpfTGstWC41MzJCQjBCNDIyRkJDN0VD

Electrolux Design DNA: Material

We continue our journey through our nine Design DNA Elements by diving into Texture. Electrolux designers Sara Hallin Sandström and Terence Tan explore how it allows our appliances to improve people’s day-to-day lives in a rich and inviting way, while also enhancing our physical spaces through our sense of touch.
Electrolux Design DNA: Texture

We continue our journey through our nine Design DNA Elements by diving into Texture. Electrolux designers Sara Hallin Sandström and Terence Tan explore how it allows our appliances to improve people’s day-to-day lives in a rich and inviting way, while also enhancing our physical spaces through our sense of touch.

YouTube Video UEw2Q0tmeTc1M3JId1o4TXdZZmVkZEhzMFJ5SXpfTGstWC4xMkVGQjNCMUM1N0RFNEUx

Electrolux Design DNA: Texture

“Scent is essential to the whole product experience because our senses are linked to each other,” says Electrolux designer Serena Wu. Join her on this enchanting journey into the world of Scent and discover how Electrolux is able to interact with scents to elevate the user experience.
Electrolux Design DNA: Scent

“Scent is essential to the whole product experience because our senses are linked to each other,” says Electrolux designer Serena Wu. Join her on this enchanting journey into the world of Scent and discover how Electrolux is able to interact with scents to elevate the user experience.

YouTube Video UEw2Q0tmeTc1M3JId1o4TXdZZmVkZEhzMFJ5SXpfTGstWC4wOTA3OTZBNzVEMTUzOTMy

Electrolux Design DNA: Scent

We invite you on a journey into the world of Motion. Learn about how this essential aspect of design can be articulated physically or digitally – and why understanding users is fundamental to delivering seamless product experiences. You’ll also discover that for Electrolux designers Jerome Brasseur and Daniel Mesa, it has the potential to expand users’ horizons by encouraging new behaviours that shape living for the better.
Electrolux Design DNA: Motion

We invite you on a journey into the world of Motion. Learn about how this essential aspect of design can be articulated physically or digitally – and why understanding users is fundamental to delivering seamless product experiences.

You’ll also discover that for Electrolux designers Jerome Brasseur and Daniel Mesa, it has the potential to expand users’ horizons by encouraging new behaviours that shape living for the better.

YouTube Video UEw2Q0tmeTc1M3JId1o4TXdZZmVkZEhzMFJ5SXpfTGstWC41MjE1MkI0OTQ2QzJGNzNG

Electrolux Design DNA: Motion

Electrolux designers Anna-Karin Gray and Per Petersson go beyond shape and proportions to introduce us to the Design DNA Element: Form. Learn how its application communicates the nature of a product whilst simultaneously enhancing its environment – creating a timeless, holistic experience.
Electrolux Design DNA: Form

Electrolux designers Anna-Karin Gray and Per Petersson go beyond shape and proportions to introduce us to the Design DNA Element: Form. Learn how its application communicates the nature of a product whilst simultaneously enhancing its environment – creating a timeless, holistic experience.

YouTube Video UEw2Q0tmeTc1M3JId1o4TXdZZmVkZEhzMFJ5SXpfTGstWC4wMTcyMDhGQUE4NTIzM0Y5

Electrolux Design DNA: Form

Join us as Electrolux designer Michael Newton explores the use of graphics as one of our nine Design DNA elements. In crafting icons for ease and elegance, his goal is to provide a visual consistency so intuitive that any user – wherever they are in the world – can seamlessly interact with them without a second thought. Be sure to share and stay tuned for the next episode in our series on Electrolux Design DNA Elements! You can also catch up on past episodes here: #Electrolux #DesignDNA
Electrolux Design DNA: Graphics

Join us as Electrolux designer Michael Newton explores the use of graphics as one of our nine Design DNA elements. In crafting icons for ease and elegance, his goal is to provide a visual consistency so intuitive that any user – wherever they are in the world – can seamlessly interact with them without a second thought.

Be sure to share and stay tuned for the next episode in our series on Electrolux Design DNA Elements! You can also catch up on past episodes here: #Electrolux #DesignDNA

YouTube Video UEw2Q0tmeTc1M3JId1o4TXdZZmVkZEhzMFJ5SXpfTGstWC4yODlGNEE0NkRGMEEzMEQy

Electrolux Design DNA: Graphics

Electrolux designer Martin Svalander takes you on a truly illuminating journey. Learn about how his personal inspirations and professional methods shape his approach to an important – but often underappreciated – element of design: Light.
Electrolux Design DNA: Light

Electrolux designer Martin Svalander takes you on a truly illuminating journey. Learn about how his personal inspirations and professional methods shape his approach to an important – but often underappreciated – element of design: Light.

YouTube Video UEw2Q0tmeTc1M3JId1o4TXdZZmVkZEhzMFJ5SXpfTGstWC41NkI0NEY2RDEwNTU3Q0M2

Electrolux Design DNA: Light

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