Consumer trends

Electrolux has created this newsroom to provide journalists, bloggers and other interested parties with information about Electrolux and its products and services. These are the news related to Electrolux focus on consumer insight as a starting point for all new innovative products.

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Consumer trends

Electrolux is expanding its collaboration with Google by integrating connected kitchen products in Europe with the Google Assistant, enabling consumers to control products using voice commands. The voice integration will start with Electrolux smart...

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Electrolux demonstrates the latest innovations within the home at IFA 2018, one of the world’s biggest fairs within consumer electronics taking place in Berlin, Germany on August 31 to September 5. Electrolux will highlight...

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Following on from a public call for applications, Electrolux has received over 100 applications for the new Innovation Factory, which opens September 11 in Porcia, Italy. This new hub is designed to harness the...

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The new Electrolux SenseFry induction hob is now being launched across Europe. With its intuitive hob touchscreen and sensors, it maintains an even temperature across the surface of a pan to deliver great frying...

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Electrolux today announced a strategic partnership in Asia Pacific with the smart recipe platform SideChef, which will power a new digital taste platform offered by Electrolux to consumers in the region. The partnership will...

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On June 11-12, close to 300 leaders, innovators and startups in the food tech community convened to explore the latest technology within the food ecosystem, when the first-ever Smart Kitchen Summit Europe took place...

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Electrolux is supporting the initiative ReTaste, a pop-up fine dining restaurant in Stockholm, Sweden, that serves rescued food. Inaugurated on May 7th, it wants to raise awareness about the global issue of food waste....

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One month ago Electrolux announced the creation of the Electrolux Innovation Factory, an inspirational and collaborative space which will serve as the Group’s hub to accelerate innovation with external partners. Today marks the launch...

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