Consumer trends

November 5, 2025

Designing for “The Future Home” with students from Umeå Institute of Design

What solutions might we need for the future home? We set students from Umeå Institute of Design a design challenge to find out. In the eighth year of Electrolux Group's cooperation with Umeå...

September 21, 2025

Climate Week NYC: We drive sustainable change from the heart of the home

Electrolux Group joined global leaders and experts at Climate Week NYC in September, where we showed how smarter home living — from using steam refresh cycles to cooking more nutritious meals and...

August 18, 2025

Electrolux brand launches ‘Wash Life Balance’ global ad campaign to celebrate faster, smarter laundry experiences

The latest Electrolux ad campaign, Wash Life Balance, celebrates the delivery of industry leading performance in the care/laundry category, whilst tapping into the values of Sweden. Specifically...

July 8, 2025

Mini documentary “The Home as a Wellness Sanctuary” shows how Electrolux enhances home-life globally

What does “wellness” mean for different people around the world? Can we improve our daily lives to embrace wellness in the home? At Electrolux, we believe the answer is yes. We worked with the...

June 25, 2025

Visionary water-saving work presented at London Climate Week

According to the United Nations, half of the world’s population already experiences severe water scarcity for at least part of the year, and this proportion is expected to increase in the future...

March 20, 2025

50L Home Coalition project reduces indoor water usage by over 20%

In celebration of World Water Day on March 22, the 50 Liter Home Coalition and founding member Electrolux Group are proud to announce the preliminary results of a two-year joint pilot program...

March 18, 2025

20 years of pioneering cordless cleaning

Twenty years ago, Electrolux Group redefined home cleaning with the launch of its first cordless stick vacuum. Fast forward to today, and our battery-powered vacuums continue to set the standard for...

January 16, 2025

Top tips to save energy, and money, when using your home appliances

The way you use your appliances in the home can benefit both the planet and your household budget. Here are some top tips on how to reduce energy when using your oven, hob, fridge and freezer,...

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