Consumer trends
For the fifth year running, Electrolux has collaborated with students from the Umeå Institute of Design (UID) to develop product ideas for the home of the future. With more people living alone today...
Designing for a better future: Our new Chief Design Officer Simon Bradford tells all
Our new Chief Design Officer Simon Bradford is at leading kitchen design show EuroCucina this week launching our sustainable kitchen concept GRO. He explains how GRO could help protect the health of...
Electrolux GRO – a future kitchen concept designed to help people eat more sustainably
Electrolux introduces GRO*, a future concept aimed at reinventing the kitchen and enabling people to enjoy food in a way that’s sustainable for health and the planet. Through a collection of modular solutions powered by advanced sensors and AI, based on behavioral science and the planetary health diet from the EAT-Lancet report**, Electrolux has created a vision of a better tomorrow.
‘Nudge, don’t judge’: How the food ecosystem can steer consumers on the sustainability path
The whole food ecosystem must work together to nudge consumers towards making healthier and sustainable choices instead of judging their behavior, said panelists at the recent Electrolux’s Future...