Electrolux carried out extensive consumer research in the development of the new Chinese product range, which is now being launched with a carefully crafted online and in-store marketing campaign.
What does the future of the home hold? Flying mini-robot cleaners, expanding walls that filter the air and 3D food printers are just some of the visions in the Electrolux Design Lab competition, arranged now for the 11th consecutive year. The flying robot concept “Mab” was awarded first prize in competition finals at the Fotografiska Museum in Stockholm, Sweden.
Eight concepts have been selected as finalists out of the more than 1,700 submissions to the Electrolux Design Lab 2013 competition.
Two thirds of consumers consider the environmental impact of home appliances to be an important factor when purchasing a product, according to a recent sustainability study by Electrolux.
A new Facebook application helps assess your water consumption at home.
Some of Sweden’s finest chefs will, in collaboration with Electrolux, share the secrets of outstanding cooking and offer world-class dining when the Taste Food Festival comes to Stockholm in September. This is part of Electrolux recent three-year agreement as headline brand partner with a series of taste festivals in Europe.
Electrolux is for the third year running sponsoring the Cannes Film Festival which runs May 15-26. Once again, Electrolux is using the festival to showcase its 90 years of professional expertise and increase brand visibility.
The competition that has generated innovative concepts returns for its 11th year and today announces the new theme for 2013.