Purpose
Shape living for the better
Vision
Our vision is to be the home appliance industry leader in consumer satisfaction — delivering outstanding lifetime experiences with solutions that always get better
The vision is more than just a statement. It is a clear and ambitious direction for the Group. Our vision is our promise — to ourselves, to our consumers, and to all our stakeholders — that we will always strive to be better, together. It puts our consumers at the center of everything we do. In a rapidly changing world, consumer expectations are evolving. Our commitment is to not only meet expectations, but to exceed them—delivering outstanding consumer experiences.
It focuses us on lifetime value and standing next to the consumer at every step of the consumer journey. Our goal is not just to sell products, but to create lasting relationships— enabling outstanding experiences throughout the entire consumer journey. It drives continuous improvement. “Solutions that always get better” means we never stand still. We are committed to learning, adapting, and innovating—ensuring our products and services evolve with our consumers’ needs.
Mission
We reinvent lifetime taste, care and wellbeing experiences for more enjoyable and sustainable living around the world.
Our future is determined by the way we all live our lives. That’s why we strive to improve everyday life for millions of people and the world around us. It is embodied in everything we do. In every idea, every product and every human interaction.
We believe that outstanding taste experiences should be easy for everyone. That there is always a better way to care for our clothes to make them look and feel new longer. That the home should be a place for wellbeing, a place to care for ourselves and our loved ones.
To create these experiences we focus our innovation on three areas:
- We help people make great tasting, healthy food for friends and family. An oven that cooks evenly or a hob with precise temperature controls and high speed, can enable consumers and give them the confidence and skills to do well.
- We help consumers care for their clothes by making them stay new and great looking for longer. We deliver solutions that allow consumers to put their favourite clothes into the washing machine and be completely confident in the result.
- People are concerned about the air that they breathe and their environment. We call that wellbeing. We help consumers get a better home environment through floor care, air care and water care.
To succeed, we continuously rethink and improve our ways of working – internally, and together with our customers and partners.
By creating desirable solutions and great experiences that enrich peoples’ daily lives and the health of our planet, we want to be a driving force in defining enjoyable and sustainable living.
Our purpose, to shape living for the better, is the greater “why” that gives direction. It’s our common goal, defining what we’re working for and providing the key ingredient for a strong, sustainable and scalable organizational culture. It guides the solutions we create, the people we employ, behaviors we encourage and the decisions we take.