Taste

Enabling users to prepare great-tasting food.

As a kitchen appliance leader, we want our products to enable consumers to prepare food with the right taste and texture, minimize food waste, and create healthy and nutritious meals.

We continuously add new functionalities in terms of control, interaction and innovative digital technologies. By enabling consumers to achieve excellent culinary results, we inspire people to eat and live more enjoyably and sustainably.

The taste innovation area includes cookers, hobs, ovens, hoods, microwave ovens, refrigerators and freezers and comprises 61% of Group sales.