Strong focus on sustainable consumer experience innovation and operational efficiency through modularized products in automated production are key drivers for profitable growth, supported by a solid balance sheet.
Financial targets for profitable growth*
- OPERATING MARGIN
- SALES GROWTH
* Financial targets are over a business cycle
CEO Jonas Samuelson
Our first priority is to deliver on our target margin, and then, to drive profitable growth.
Our key drivers are sustainable consumer experience innovation and increasing operational efficiency, supported by a solid balance sheet.
Our strategy is based on five enduring industry trends, the most important being the increase in consumer power through digitalization, and how sustainability underpins everything we do.