Strong focus on sustainable consumer experience innovation and operational efficiency through modularized products in automated production are key drivers for profitable growth, supported by a solid balance sheet. Sustainability is an integral part of Electrolux strategy.

Financial targets for profitable growth*
  • RONA

* Financial targets are over a business cycle

CEO Jonas Samuelson


Our first priority is to deliver on our target margin, and then, to drive profitable growth.

Our key drivers are sustainable consumer experience innovation and increasing operational efficiency, supported by a solid balance sheet.

Our strategy is based on five enduring industry trends, the most important being the increase in consumer power through digitalization, and how sustainability underpins everything we do.

How we create value

Provides an in-depth overview on how Electrolux creates value.


Download PDF

Forward Looking Statements

The section How we create value contains ‘forward-looking’ statements that reflect the company’s current expectations. Although the company believes that the expectations reflected in such forward-looking statements are reasonable, no assurance can be given that such expectations prove to have been correct as they are subject to risks and uncertainties that could cause actual results to differ materially due to a variety of factors. These factors include, but are not limited to, changes in consumer demand, changes in economic, market and competitive conditions, supply and production constraints, currency fluctuations, developments in product liability litigation, changes in the regulatory environment and other government actions.

Forward-looking statements speak only as of the date they were made, and, other than as required by applicable law, the company undertakes no obligation to update any of them considering new information or future events.