Delivering on our annual -3% cost ambition

  • Since 2016, variable product costs have decreased by ~3% per year on average. This is in line with our ambition to reduce variable product costs by 3% per year on like-for-like products, net of normal inflation ≤2% (excluding the impact of raw material prices).
  • Modularization, automation and strategic sourcing are key to drive profitable growth through cost competitive products with best-in-class product design and quality.
  • The re-engineering investment program is an ongoing initiative to deliver on variable product cost target.
  • In addition, continuous cost improvements are an important part of our strategy – achieved by improving cost structures and developing methods, processes and skills.
  • Electrolux manages working capital to release resources that can be invested in growth activities.

Focus areas to increase efficiency and drive profitable growth

The illustration shows which areas that will primarily drive cost efficiency but also contribute to profitable growth.

Competitive cost structure

  • High share of variable costs – about 70% of the Group’s total cost base.
    • Enables high flexibility and fast adaption to external factors such as fluctuations in market demand or commodity prices.
  • Several cross-functional cost-excellence programs have been implemented to reduce variable product costs, e.g. the Electrolux Manufacturing System, modularization, digital manufacturing and an integrated digital supply chain.
  • The continuous improvement program aims to reduce structural costs through improved ways of working, greater resource efficiency and the increased use of digital tools and processes.
  • Reduced energy, waste and water use supports a more competitive cost structure.

High degree of variable costs

SEKbn 2021
Net sales 126
Direct material -47
Sourced products -19
Other variable costs -20
Operational structural cost -23
Innovation and marketing structural cost -9
EBIT excl. non-recurring items 7.5
Variable cost ~70%
Structural cost ~30%

Variable costs:
Direct material incl. raw material and components. Sourced products incl. small appliances, vacuum cleaners, air conditioners, microwaves, etc.
Other variable costs incl. direct labor and other variable
production costs as well as costs for warranty and logistics.

Structural costs:
Operational structural costs incl. all fixed factory and warehousing costs, depreciation and administration. Innovation & marketing structural costs.

Strong return on re-engineering investments

  • SEK 8bn of investments committed to an extensive re-engineering program, which is fully underway.
  • Investments in modularization and automation in the Americas and Europe are vital to drive profitable growth through strengthened cost competitiveness and improved mix.
    • The re-engineering program drives efficiency, strengthens production cost competitiveness, increases flexibility and product speed to market as well as a sharpened product offering through design and quality.
    • Modularization will continue to be key once the re-engineering program is complete.
  • At least SEK ~3.5bn in estimated annual cost savings and mix shift improvements, full effect from 2024, from the re-engineering program and streamlining measures.
    • Main cost saving and mix shift improvement impact will be in North America related to the investment in Anderson and Springfield.
      • Direct material savings and improved labor productivity are the main cost savings drivers.
      • Mix shift improvement driven by increased share of new premium products produced compared to initial plan.
    • Global streamlining measures will also contribute to cost savings. Streamlining involved the creation of four regionally focused business areas in 2019 and the re-organization of key global functions.
  • All investments within the re-engineering program expected to drive improved product mix.
  • Re-engineering program will also realize significant sustainability benefit such as improved energy efficiency and safer working environment.

Executing on our global re-engineering investments

Automation and modularization strengthens competitiveness

Modularization and automation are key to drive profitable growth

  • Cost competitive, high quality products are vital to drive profitable growth.
  • Re-engineering program significantly increases the use of global modularized products for refrigerators/freezers and cooking products.
  • Benefits from modularized products in automated production:
    • Sharpened offering with more relevant features at lower costs.
    • Leveraging and accelerating global technologies increases the speed of innovation.
    • Product design improvements – using modularized bases makes it easier and more efficient to apply updated designs.
    • Best-in-class product design and quality.

Significantly leverage our global scale and technology deployment through global modularized products​

Note: graphs show % of volume using global modules over total In-house production volume. Global modularized products are used in more than one product and in more than one region.
*Front-load laundry.

Leveraging global scale in strategic sourcing

  • Strategic sourcing is the single most important initiative to reduce product costs.
  • In 2021, Electrolux purchased raw materials and components for SEK ~48bn, of which SEK ~17bn referred to raw materials .
  • The global purchasing function coordinates and administers the vast majority of all direct material purchasing.
  • By increasingly introducing modularized products, the Group’s global scale can be leveraged in terms of procurement and R&D.
    • Enables both fixed and variable cost reductions.
    • Increases flexibility by allowing the customization of products using a limited number of standardized modules.
    • Increases economies of scale in the sourcing of components.
  • The Electrolux Responsible Sourcing program supports a global effort to make the right decisions on suppliers and promote the sustainability performance of the supply base.
  • A global credit insurance program is in place for many countries to reduce credit risk. Electrolux offers its suppliers the opportunity to utilize supplier finance.

Raw material exposure 2021

Sensitivity analysis, year-end 2021

Raw materials Change +/- Pre-tax
earnings impact -/+,
Stainless steel 10% 200
Carbon steel 10% 700
Plastics 10% 500

Changes in raw materials refer to Electrolux prices and contracts, which may differ from market prices. The figures in the sensitivity table are rounded.

Capturing regional opportunities through deep local understanding

  • Being global with a local presence and knowledge of each regional market means better adapting to changing consumer demands and sustainability related requirements.
  • Three well-established brands – AEG, Electrolux and Frigidaire – serve different regions and market segments

The Frigidaire consumer represents middle American core families with family life and friends in focus

Improving stability and mitigating against financial fluctuations

  • Global presence makes Electrolux less sensitive to macroeconomics in specific market regions. This helps to smooth out seasonality and fluctuations in economic cycles – to mitigate against financial performance fluctuations.
  • The Group’s global presence, with manufacturing and sales in a number of countries, offsets exchange rate effects to a certain degree.
    • The principal exchange rate effect arises from transaction flows – when purchasing and/or production is carried out in one currency and sales occur in another currency.
    • The major currencies for the Electrolux Group are the USD, EUR, GBP, CAD, BRL, CHF, CNY, RUB, AUD, CZK and CLP.
    • Read more about Electrolux currency exposure

Sales by region, 2021

Digitally integrated supply chain and manufacturing

  • Digitalization helps drive improved productivity and flexibility in Electrolux operations through:
    • Improved visibility and planning.
    • Installing a digitally managed environment within factories that monitors operational information in real-time.
  • Speed and accuracy are what customers’ and consumers’ expect, and are even more important as online sales grow.
  • Electrolux is transforming from a traditional manufacturing efficiency & push approach to demand & service driven supply chain model.
    • Control tower concept allows us to get an end-to-end view of the supply chain.
    • Data driven decision making based on transparent processes and globally aligned data.
    • Agile ways of working support the digital transformation of our operations.
    • Nurturing a digital innovation culture.

Digitalization optimizes supply chain including managing inventory levels