Group management

Group Management includes the CEO, two Group staff heads, three organizational area heads for Commercial & Consumer Journey, Consumer Experience & Product Lines and Operations, and four geographical business area heads reporting to the head of Commercial & Consumer Journey.

Group Management’s shareholdings in AB Electrolux are stated as of September 30, 2022. For transactions, follow the link to the Swedish Financial Supervisory Authority.

Jonas Samuelson
Jonas Samuelson
President and CEO

Born 1968. Sweden. M.Sc. in Business Administration and Economics. In Group Management and employed since 2008.

Other assignments: Board Member of Axel Johnson AB and Volvo Car AB.

Previous positions: Various senior positions within Electrolux including CFO of AB Electrolux, COO Global Operations Major Appliances and CEO of Major Appliances EMEA. Chief Financial Officer and Executive Vice President of Munters AB. Various senior positions within General Motors, mainly in the U.S., and Saab Automobile AB.

Holdings in AB Electrolux: 65,211 B shares.

Chris Braam
Chris Braam
CEO Business Area Europe, Executive Vice President

Born 1969. The Netherlands. B.Sc in Business Economics and Business Administration. In Group Management since 2022 and employed since 2011.

Previous positions: SVP Sales and Services, Europe for Electrolux. Other senior positions in Nokia Mobile Phones, Benelux and VP Sales Middle East & Africa.

Holdings in AB Electrolux: 6,429 B-shares.

Adam Cich
Adam Cich
CEO Business Area Asia Pacific, Middle East and Africa, Executive Vice President

Born 1968. Poland. Master of Business Administration. In Group Management since 2020 and employed since 1996.

Previous positions: SVP Sales and Acting Head of Business Area Asia Pacific, Middle East and Africa. Head of Sales for Electrolux in Central and Eastern Europa.  Other senior positions in Electrolux include leadership positions within sales, product line in Poland, Russia and CEE region.

Holdings in AB Electrolux: 3,219 B-shares.

Ricardo Cons
Ricardo Cons
CEO Business Area Latin America, Executive Vice President

Born 1967. Brazil. Bachelor in Business Administration, Finance and Marketing, MBA in Team Management. In Group Management since 2016 and employed since 1997–2011 and 2016.

Previous positions: Management positions at Franke in Brazil. Various senior positions at Electrolux Brazil, including President Small Appliances Latin America, Sales and Marketing Director Major Appliances. Positions in Volvo Brazil.

Holdings in AB Electrolux: 11,906 B-shares.

Carsten Franke
Carsten Franke
Head of Operations, Executive Vice President

Born 1965. Germany. Engineer’s degree (Dipl.-Ing) in Mechanical Engineering. In Group Management since 2020 and employed since 2005.

Previous positions: Various senior roles within Electrolux Business Area Europe including Chief Operations Officer, Vice President Supply Chain, Vice President Industrial Operations and Vice President Electrolux Lean Manufacturing System. Positions prior to Electrolux include management roles at Knorr-Bremse AG and Maschinenfabrik Reinhausen.

Holdings in AB Electrolux: 5,096 B-shares.

Therese Friberg
Therese Friberg
Chief Financial Officer, Executive Vice President

Born 1975. Sweden. B. Sc. in Business Administration. In Group Management since 2018 and employed since 1999.

Previous positions: CFO of Electrolux Major Appliances EMEA. Other senior positions within Electrolux including Head of Group Business Control and Sector Controller Home Care & SDA.

Holdings in AB Electrolux: 14,527 B-shares.

Anna Ohlsson-Leijon
Anna Ohlsson-Leijon
Chief Commercial Officer, Executive Vice President

Born 1968. Sweden. B. Sc. in Business Administration and Economics. In Group Management since 2016 and employed since 2001.

Other assignments: Board Member of Atlas Copco AB and Schneider Electric SE.

Previous positions: CEO Business Area Europe and Chief Financial Officer of AB Electrolux. Other senior positions within Electrolux including CFO of Major Appliances EMEA and Head of Electrolux Corporate Control & Services. Chief Financial Officer of Kimoda. Various positions within PricewaterhouseCoopers.

Holdings in AB Electrolux: 18,472 B-shares.

Ola Nilsson
Ola Nilsson
Head of Consumer Experience & Product Lines, Executive Vice President

Born 1969. Sweden. M. Sc. in International Business Administration. In Group Management since 2016 and employed since 1994.

Other assignments: Board Member of Fractal Gaming Group AB.

Previous positions: Various senior positions within Electrolux including CEO Home Care & SDA business area, Senior Vice President Product Line Laundry Major Appliances EMEA and President Small Appliances Asia Pacific.

Holdings in AB Electrolux: 20,257 B-shares.

Lars Worsøe Petersen
Lars Worsøe Petersen
CHRO & Communications, Senior Vice President

Born 1958. Denmark. M. Sc. in Economics and Business Administration. In Group Management since 2011 and employed since 1994–2005 and 2011.

Previous positions: CHRO, Senior Vice President at Husqvarna AB, 2005–2011. Various senior positions within Electrolux including Head of Human Resources for Electrolux Major Appliances North America and Head of Electrolux Holding A/S in Denmark.

Holdings in AB Electrolux: 26,875 B-shares.