Consumer trends
The Cube by Electrolux will open in Milan from 19th December 2011 to 26th April 2012. The unique dining concept is a celebration of Electrolux Professional Heritage, bringing together some of the most pioneering chefs in Italy. The chefs, supported daily by Electrolux within their own restaurants, will offer guests a showcase of gastronomic excellence set against the backdrop of the Piazza del Duomo.
Electrolux AquaSense – great tasting water faster
Tap water is one of the most valuable assets in our homes. The taste or appearance might prevent us from drinking it or cooking with it. Filtering your tap water gives you clean, great tasting water. With Electrolux AquaSense™ you get your water at least twice as fast.
Art, innovation and function inspires fridge range in China
The latest offering from Electrolux in China – the Willow range of refrigerators – is a great example of how art, innovation and function can come together in one inspiring product.
Ergorapido available in four new colors
The Ergorapido instant cleaner are now able to choose among four new colors in addition to the previous ones. The new colors are Aqua Blue, Olive Green, Chocolate Brown and Clear Blue.
Electrolux A Modo Mio Favola – a perfect match between Italian and Scandinavian heritage
Electrolux and Lavazza launch stylish espresso machine Favola, based on Lavazza's unique espresso capsule system A Modo Mio.
Electrolux and Vac from the Sea awarded by United Nations
Electrolux Vac from the Sea initiative has received an award initiated by the United Nations and the International Public Relations Association. Vac from the Sea also won the corporate communications category as well as the Efes Group Special Award.
Ergorapido Plus Green – environmentally conscious instant cleaning
Electrolux has now developed a Green Range version of Ergorapido, its popular instant cleaner.
Electrolux presents survey on top restaurant trends
Electrolux has presented a survey asking some of the world’s most influential food critics and chefs where to go if you are looking for the next big thing within the culinary world.
Electrolux launches high safety steam iron
Electrolux has launched the 5Safety iron that ensures safe, simple, fast and effective care and is developed using knowledge and experience from the professional laundry industry.
Electrolux cutest long reach vacuum cleaner in new stylish colors
Now it is time for a color update of the popular Electrolux Ergospace vacuum cleaner.
Electrolux Annual Report 2010 awarded third best in the world
Electrolux Annual Report 2010 is called a “top-notch reporting appliance” and rates it third best of 1,500 international annual reports. This is the fourth year in a row Electrolux has placed among the top three best annual reports in the world.
Portable Spot Cleaner wins Electrolux Design Lab 2011
Adrian Mankovecký from the Academy of Fine Arts and Design Bratislava in Slovakia is the winner of the Electrolux Design Lab 2011 competition.
Keith McLoughlin in IFA keynote speech: Consumers are in the driver’s seat for growth
Keith McLoughlin, President and CEO Electrolux AB, delivered IFA-Keynote on “Consumers are in the Driver’s Seat for Growth” during IFA 2011 on 2 September 2011. More than 300 decision makers of the consumer electronics, home appliances and related branches attended.
Electrolux Design Lab 2011 Jury Announced
Award winning architects and designers to judge eight global finalists at Room Home Intelligence, Business Design Centre, London, 7th September.
Electrolux Design Lab 2011 Finalists Offer Smart Domestic Appliance Solutions
Eight Electrolux Design Lab finalists offer Intelligent Mobility solutions. The ninth edition of the annual Electrolux Design Lab competition challenged industrial design students to consider Intelligent Mobility within home appliances.
Sleep clinic reveals that Ultra Silencer is sleep compatible
Electrolux has tested vacuum cleaners sleeping compatibility in a sleep clinic. Results: The UltraSilencer is quiet enough to fall asleep to, and sleep next to when turned on and off.
Alex Perry and Electrolux search for Australia’s finest fashion talent
In Australia, Electrolux is launching a nationwide search to find the most talented fashion designers. The winner will receive a paid apprenticeship with the Australian fashion designer Alex Perry.
Gold Lion to Electrolux in Cannes
Electrolux project Vac from the Sea was awarded with gold in the pr category at the Cannes Lions. Cannes Lions is the world’s most prestigious advertising festival.
TED lecture about the magic washing machine
In a vivid TED lecture, the renowned Swedish medical doctor Hans Rosling has claimed the washing machine to be the greatest invention of the industrial revolution.
Both environmental and PR awards to Electrolux Vac from the Sea project
Electrolux and the Vac from the Sea project has been awarded the "Keep Norway Clean" organization's Gullklypa, an annual prize awarded to a company or an organization that has shown outstanding commitment to improving the local environment.
Electrolux Asian Food Survey reveals Asia’s Passion for Food
The Asian Food Survey, one of Asia’s largest food surveys, has been conducted by Electrolux for the second time, to gain better insights into the trends of food preparation, as well as understanding the consumer motivations when it comes to food and dining.
Electrolux launches professional range tailored for high productivity kitchens
In March 2011, Electrolux Professional is launching the XP range, a new and improved range of high-performance modular cooking. The launch is a response to the changing needs of the food-service market.
Electrolux among the stars at the Cannes Film Festival
Electrolux is an official partner of the international Cannes Film Festival, which is running from May 11th to May 22nd.
Electrolux sets footprint in gastronomy world with trend seminar
A hundred chefs, gastronomy writers and food bloggers recently visited a trend seminar in the Swedish Culinary Team's training kitchen at Electrolux HQ in Stockholm. The seminar featured the French chef Alain Passard.
Electrolux Cube pops up in Europe
The Cube by Electrolux is a unique temporary dining concept that opened its doors for the first time on April 1st. The Electrolux “Cube” will pop up on a series of landmark sites across Europe over the course of 2011, starting with a placement on top of the Parc du Cinquantenaire in Brussels, Belgium.
Electrolux announces theme for 2011 Design Lab: Intelligent mobility
Electrolux Design Lab 2011 invites industrial design students and recent graduates of industrial design to compete for a six-month paid internship and prize money by submitting ideas that consider intelligent mobility for home appliances of the future.