The Cube by Electrolux is a unique temporary dining concept that opened its doors for the first time on April 1st. The Electrolux “Cube” will pop up on a series of landmark sites across Europe over the course of 2011, starting with a placement on top of the Parc du Cinquantenaire in Brussels, Belgium.
The aim is to create an experience that surprises and inspires with fantastic tastes, gastronomic hints and tips from some of the world’s greatest chefs and never-before-seen views, ultimately stimulating guests to explore their own creative boundaries next time they entertain friends or family at home.
Stunning views and exquisite dining experience
“The Cube by Electrolux will offer guests wonderful, exclusive food experiences,” says Neil Gannon, Director of Marketing Expertise, Electrolux. “While guests enjoy the evening, we also want to give them the opportunity to interact and learn from the professionals we work with. By sharing professional shortcuts we want to show people it doesn’t have to be difficult or expensive to create great experiences as long as you have the right tools.”
Two Electrolux Cubes will travel across Europe offering a memorable dining experience for 18 guests per setting in magnificent locations. The transparent and semi-transparent structures will be seen atop of monuments, buildings and even water platforms in Belgium, Italy, Russia, Switzerland and Sweden but only for three months at each location.
The Cube by Electrolux will feature a different hand-picked resident chef at each venue and will offer tailor-made recipes using locally sourced ingredients and all prepared on state-of-the-art Electrolux appliances. When guests first arrive the 140sqm space will be open for entertaining and some great sightseeing, especially from the external platform. When dinner is served the concealed dining table will drop from the ceiling to seat the 18 guests before being raised again for after-dinner drinks and mingling.
Exciting shows and events
The kitchen will be on display within the center of each Electrolux Cube with chefs working on show to share their skills. The chef will form an integral part of the event and provide an atmosphere more akin to cooking with friends than attending a traditional restaurant.
Additionally, a series of special events will be offered to guests that marry fashion, music and taste. The tailored events will change in each venue to further enhance the special experience offered within the Cube.
Book your special Electrolux Cube experience
The Cube by Electrolux will offer meals twice a day, everyday for three months in each location – lunch between 12:30 and 15:00 and dinner from 18:00 to 23:00 during the week and special brunch and dinner times at the weekend. Booking can be made on-line at www.electrolux.com/cube.