Electrolux is an official partner of the renowned international Cannes Film Festival, which is running from May 11th to May 22nd. The aim of the Cannes sponsorship is to showcase Electrolux consumer and professional appliances and the Electrolux brand among consumers.
Electrolux Professional is responsible for the catering of special occasions, such as the opening gala, and the daily lunches of the Festival. These meals are prepared with equipment from Electrolux Professional by Electrolux ambassador and world renowned master chef Alain Ducasse. A brand-new Molteni stove – the flagship of Electrolux Professional’s state-of-the art technology and perfect mix of innovation and tradition – is the unique stage of a live cooking led by the Alain Ducasse and the team of Lenôtre French culinary institute in Paris.
Electrolux also contributes with fashion care products, such as domestic washing machines and tumble dryers with special features, which will be used to make clothes look stunning on the red carpet.
But perhaps the most significant contribution is the new Electrolux Agora pavilion, that is used to host a series of official Cannes events. This includes the opening and closing ceremonies and several other dinners.
The Electrolux Agora pavilion has been erected on the beach alongside the Festival palace. The structure will also host the first ever and world exclusive Electrolux “Menu de Cannes” final. Here, leading gastronomy and lifestyle experts will cook for the official 2011 International Cannes Grand Jury in a competition designed to showcase their professional expertise in food, design and style.
As official sponsor of the festival, Electrolux has secured exclusive, behind-the-scenes access to life at Cannes. From the elegance of the red carpet through to the after screening parties, get the low down on how to make the most of the Cannes Film Festival. Follow the action at the Le Menu de Cannes Blog.