Electrolux Design Lab 2011 Finalists Offer Smart Domestic Appliance Solutions

Eight Electrolux Design Lab finalists offer Intelligent Mobility solutions. The ninth edition of the annual Electrolux Design Lab competition challenged industrial design students to consider Intelligent Mobility within home appliances.

Eight young designers, chosen from a field of 1,300 entrants, will now present their concept to a jury of expert designers in London, 7th September 2011.

Electrolux will present the eight finalists, representing Australia; Canada; Finland; Hungary; New Zealand; Slovakia and the USA, in a programme that also features insights from Electrolux product specialists and leading designers, including Electrolux global head of Design, Henrik Otto.

“The Eight finalists have shown insight and innovation to make it this far in the 2011 Electrolux Design Lab challenge” say’s Henrik Otto, SVP of Global Design at Electrolux. ”In what was a particularly challenging brief, the top eight are to be congratulated for their lateral thinking and creativity but they will now need to demonstrate why their concept should be crowned absolute winner.”

September finals at Room Home Intelligence Conference, London

The Eight finalists will each present their concept at the Business Design Centre, London on September 7th 2011. The jury will consider entries based on intuitive design, innovation and consumer insight when awarding the first prize of a six-month paid internship at an Electrolux global design centre and 5,000 Euros. A second prize of 3,000 Euros and third prize of 2,000 Euros are also on offer.

A presentation of all finalist can be read at Electrolux Design Lab blog.