Since Electrolux launch of instant cleaner Ergorapido in 2004, the product has been a success among consumers. Ergorapido is a slender elegant instant vacuum cleaner for when the consumer doesn’t want to, or has to unfold a full size vacuum cleaner. Electrolux has now developed a Green range version of its popular instant cleaner.
Cleaning has never been easier
Ergorapido solves small vacuum needs instantly, complementing the bigger vacuum cleaner that you might use once per week or every two weeks. Instead of ignoring the bread crumbs waiting for the big weekly cleaning, it is easy to quickly take them away. The practical handheld can reach anywhere, even small corners or the car.
Ergorapido has also set a new aesthetic standard for vacuum cleaners with its sleek elegant look and color collections, which make it a natural part of your home rather than something that needs to be hidden. Its design has been acknowledged in many international competitions and awarded numerous prizes and distinctions. These include the prestigious Red Dot Design Award 2008 and IF 2008 Design Award.
Ergorapido Plus Green made of 70% recycled plastics
Ergorapido is now available made of 70% recycled plastics. It is the latest addition to the Green Range vacuum cleaners. Other products in the range are Green versions of UltraOne, UltraSilencer, UltraActive, ErgoSpace and JetMaxx. The Green version of Ergorapido Plus uses an energy efficient charging system that automatically switches off when the battery is full and consumes only 0,3W in standby. Even the packaging is made from recycled materials and after its lifetime, 92% of the Ergorapido Green is recyclable.
“Since our company delivers appliances to millions of homes, we have an opportunity to help consumers make environmentally conscious decisions. We are determined to constantly supplying homes with products with lower environmental impact – making Green range twins of popular products is one step that has proven to be successful,” says Cecilia Nord, Vice President Sustainability Small Appliances.
All Green range vacuum cleaners are energy efficient, made from up to 70% recycled material. The use of recycled plastics saves on average 90% of the water and 80-90% of the energy used when producing virgin plastics. On the canister cleaners, wattage is reduced without significant loss of suction and pickup. Electrolux Green Range canisters save up to 50% energy compared with an average 2000W cleaner, which translates to 0,5 – 1 W less energy consumption per hour of usage. If a consumer uses a green Electrolux cleaner for ten years, he or she would save enough energy to reduce CO2 emissions by 320 kg – which is enough to drive a car 1,918 kilometers.
Counting all products within Electrolux, the Green range accounts for 21% of Electrolux total sales. Consumer demand for giving the home a green upgrade in the form of a green appliance continues to grow.
Importance of recycling
Plastic is the main raw material when making a vacuum cleaner. From a sustainable business point of view, Electrolux rely on an increased global supply of recycled plastic.
The company’s ambition is to use as much recycled plastic material as possible. However, there are limited amounts of recycled plastics of a quality that is sufficient. Today Green range products are made from up to 70% recycled plastics but the vision is to make that number 100%. Progress is made constantly and rapidly – only a year ago the equivalent number was 55 %.
“Using recycled plastic is extremely important to us. It is estimated that less than one percent of all plastic produced is recycled, and as a major home appliance manufacturer it is our responsibility to try to change this. More recycling directly translates into more sustainable appliances and homes. We are in the top 10% in Dow Jones Sustainability Index over the 2 500 largest companies, and considered leaders in our industry in this area. Our engineers have managed to make our green range from up to 70% recycled plastic but our ultimate vision is of course 100 percent, and for all ranges,” says Niklas Melin, Product Marketing Manager at Electrolux.
An example of Electrolux work with raising awareness is global project Vac From The Sea, which has the aim to raise awareness about the importance of recycling plastics, to inspire consumers to select products made from recycled material and make politicians and other companies invest in more sustainable product development and manufacturing.
Facts
- Cordless with rechargeable battery
- Made of 70% recycled plastics
- Charging system switches off when battery is full
- Only 0,3W power consumption in standby
- Packaging made from 100% recycled material
- 2 in 1 with pop out handheld unit for above the floor cleaning
- Excellent dust pick up and long run time thanks to powerful Lithium technology
- 180 degree nozzle rotation for excellent manoeuvrability
- Designed to be stored visibly
- Fast charging in just 4 hours
- Light weight and versatile
- Quiet
- Bagless cyclonic technology
For more information
Please contact Electrolux Media Hotline, +46 8 657 6507 or press@electrolux.com
