Consumer trends
Electrolux has launched the UltraOne Mini. This premium vacuum cleaner combines high performance and modern design in lightweight, compact format.
Electrolux Favola coffee machine added an innovative milk frothing system
Electrolux takes its test winning coffee capsule machine Favola and adds a new innovative milk frothing system. A combination of both steam and whisks brings the best result for both hot and cold milk in a unique easy-to-clean system.
Go Colour! Appliances in playful colors
Electrolux has launched its new Go Colour! range of small appliances. Their playful colors brighten up.
Electrolux Extend 90 Years of Professional Expertise in London
The Cube by Electrolux will extend its stay atop London’s Royal Festival Hall until 1st January 2013.
Electrolux Annual Report 2011 awarded the second best in the world
For the fifth year in a row Electrolux has placed among the top three best annual reports in the world by ReportWatch. Electrolux Annual Report 2011 rates second best of about 1,500 international annual reports.
Cooking sessions and product launches at IFA 2012
At IFA 2012 in Berlin the Electrolux top management has proved that it can think up pioneering ideas and whip up a very tasty meal. In Electrolux show kitchen, parts of the management prepared a three-course dinner live while showcasing new appliances and its plans for the future.
Electrolux wins four Awards for Design Excellence in North America
Electrolux has been presented with four prestigious industry awards for product introductions by the Awards for Design Excellence.
Electrolux celebrates 100 years since launch of the LUX 1 vacuum cleaner
Electrolux celebrates 100 years since the launch of the LUX 1 vacuum cleaner. During the last century Electrolux has contributed to vacuum cleaner milestones and sold over 350 million vacs all over the world.
Electrolux Design Lab 2012 – 30 Semi-finalists presented
What do a washing machine you use like a hula hoop and an intelligent dish that transforms food into sound have in common? Two things: They are both semi-finalists in Electrolux Design Lab 2012 and both look to engage our senses in new and interesting ways.
Electrolux China’s innovative OuYu fridge clinches top honours
Electrolux China has won the Sina Digital Billboard 2011 – "Best Home Appliance Award" for the OuYu fridge, as voted by customers, members of the media and industry opinion leaders.
Electrolux launches animal care version of bagless vacuum cleaner
Easy-opening, multicyclonic Electrolux Aptica is equipped with special brush designed to pick up hair and a HEPA filter with extra carbon layer to reduce odor.
Electrolux named “Most innovative brand of the year 2012”
Plus X has named Electrolux the most innovative brand of the year in the product category small domestic appliances. On top of this several individual products received awards, such as the best stick mixer of the year, best hand mixer of the year and best central vacuum of the year.
Electrolux donates air conditioning units to local community
Electrolux has announced a donation of nearly 1,000 air conditioning units to US inhabitants that has been impacted by the unprecedented heat.
Electrolux Food Survey 2012 reveals cooking habits in Asia Pacific
The Asia Pacific is crazy about cooking. This is one of the findings in the recent Electrolux Asia Pacific Food Survey.
Cube by Electrolux lands in Stockholm
The Cube by Electrolux will be open atop of the Royal Swedish Opera House in Stockholm from June 18, 2012. The most pioneering chefs in Sweden will be brought together to celebrate Electrolux professional expertise.
Mix like a pro – Electrolux brings professional cooking to your home
Electrolux new stick mixer Ultramix/PRO is for anyone who wants cooking on a higher level at home. It brings features such as a triple velouté knife, extra long mixing bar and a special shape of the bell from the professional stick mixer.
Electrolux brings 90 years of Culinary Expertise to the Film Festival de Cannes
The Electrolux Agora Pavilion hosted the official 2012 Film Festival de Cannes Opening Gala Dinner, the Jury Deliberation Lunches and several other culinary gatherings during the festival.
Electrolux Inspiration range being launched in Europe
At the design fair in Milan, Electrolux has presented the Inspiration range - its entirely new kitchen and laundry range for the European markets.
Electrolux brings The Cube to London
The Cube by Electrolux will open in London atop of London's Royal Festival Hall from 1st June until 30th September 2012.
Electrolux introduces unique brush-cleaning function
The new Ergorapido 2in1 with BRUSHROLLCLEAN™ TECHNOLOGY addresses a problem that no other vacuum manufacturer has been able to solve. With a new unique brush cleaning function from Electrolux, fibers and entwined hairs are removed by a blade and sucked into the dust cup. This saves consumers the time-consuming and annoying task of cleaning the brush roll.
Electrolux receives eleven red dot design awards for 2012
Electrolux has once again convinced the prestigious red dot design award jury. Eleven Electrolux products has received the desired red dot hallmark of quality for product design.
Electrolux listed among World’s Most Admired Companies
Electrolux is included in the 2012 edition of the annual World’s Most Admired Companies list, published by CNN and Fortune. Electrolux ranked number four in the “Home equipment and furnishings“ category.
Electrolux hosts cooking event with world-renowned chef
David Chang, founder of the momofuku restaurants in New York, has participated in an exclusive cooking event in the Swedish Culinary Team's training facilities at Electrolux HQ in Stockholm. The session was part of the launch of the White Guide 2012.
Electrolux UltraOne’s next special edition color: Passionate Pink
Passionate Pink will be the next special edition color for the popular Electrolux UltraOne vacuum cleaner. The people have spoken in a voting on the Internet.
Electrolux presents video message from newly appointed Chief Design Officer
Stefano Marzano has been appointed Chief Design Officer, a new role at Electrolux. He will be a member of Group Management and lead all the design related competencies in the Group.