Electrolux Extend 90 Years of Professional Expertise in London

The Cube by Electrolux will extend its stay atop London’s Royal Festival Hall until 1st January 2013. The unique dining concept is a celebration of Electrolux professional expertise, bringing together some of the most pioneering and innovative chefs in the UK.

“Having successfully catered for over 4,000 guests since its opening in June, we are delighted to announce that  The Cube by Electrolux will continue to offer a showcase of gastronomic excellence set against the backdrop of notable icons of London’s skyline for the rest of the year” Olivia Kaye, Experiential Manager Electrolux. “Guests will continue to have the opportunity to interact with and learn from some of the best chefs working today. By sharing the professional shortcuts Electrolux have picked up through our presence in 50% of Europe’s Michelin Starred restaurants, we want to show people it doesn’t have to be difficult or expensive to create great experiences at home.”

Award winning chefs supported by Electrolux

Double Michelin star chefs Sat Bains, Claude Bosi and Daniel Clifford will be joined by the winners of ‘Ramsay’s Best Restaurant 2010’ and Michelin star holders Jonray and Peter Sanchez, as well as Scotland’s youngest recipient of a Michelin star, Tom Kitchin. All of the chefs, supported by Electrolux daily in their own restaurants, will use locally sourced ingredients to present set meals during their period of residency. The learning Electrolux take from their professional business they apply to domestic products and both Electrolux professional equipment and the new domestic Inspiration Range of appliances will be used by the chefs to ensure a premium dining experience.

Unique architecture provides stunning views

A minimalist structure with warm interiors – created to represent the Scandinavian heritage of Electrolux – will provide guests with outstanding views. When guests first arrive, the 140sqm space will be open for entertaining and great sight-seeing, especially from the external platform. When meals are served the concealed dining table will drop from the ceiling to seat 18 guests before being raised again for after dinner drinks and mingling.

Book your Electrolux Cube Experience in London

The Cube by Electrolux in London is open daily. Weekdays Lunch: 12:00 Dinner: 19:00 Reservations required at all times. Set lunch: £175. Set Dinner: £215 (including all drinks).

Seats released every Monday at 9am CET to allow for reservations three weeks in advance. To book a table and find out more visit www.electrolux.co.uk/Cube/London.

European Tour:

The Cube by Electrolux has appeared in Brussels and Milan and will appear concurrently in London and Stockholm until 1st January 2013 and 21st October 2012 respectively.