As the Internet of Things moves from infancy to maturity and more home appliances get connected, Electrolux is ramping up its activities in developing big data as a key tool in running the business and as a source of new services for consumers. The company is recruiting a team of data scientists who will gain insights from the rapidly growing stream of information generated throughout the value chain – from digital manufacturing to products like connected cookers and washers.
With the Internet of Things developing at a fast pace, Electrolux Design has created a vision of the smart home of the future in order to better understand how to develop products that provide best-in-class consumer experiences in a connected world.
Electrolux new Chief Marketing Officer Lars Hygrell, who stepped into his new role earlier this month, talks about what’s first on his agenda, his mission to make marketing more ‘impactful’ and why connectivity gives Electrolux a fantastic opportunity to be invaluable to the consumer.
The latest employee-driven Food Foundation project from Electrolux - ‘Taste & Share’ - has launched in Poland, highlighting the benefits of food sharing to raise awareness about food waste.
Electrolux continues to shape the future of connected living by partnering with Google’s voice activated speaker Google Home, powered by the Google Assistant, with both its Frigidaire Cool ConnectTM Air Conditioners and the Anova Precision Cooker being integrated into the new platform.
With leisure time reportedly dropping by 20%, priorities have changed on not just on how people spend their free time, but also on how they view their homes.
Electrolux recently welcomed 150 students from Hyper Island - a school that challenges companies and individuals to grow and stay competitive in an increasingly digitized world – to share what role...