Consumer trends
What new experiences and benefits will consumers get out of the Internet of Things, and how will smart homes affect our lives? Even though this development has been talked about for several years now, it’s in many ways still in its infancy. Jonas Samuelson, President and CEO, discusses what Electrolux is doing in this field.
Electrolux Ideas Lab winner: Watch what you eat!
Recognizing a timely idea to inspire healthy, sustainable eating, Electrolux today announced WatchYourself as the winner of Electrolux Ideas Lab. The concept is a wrist-worn gadget that scans food straight off the supermarket shelf and projects recipes into the palm of your hand.
Electrolux sponsors TEDx event in northern Italy
Electrolux business area Professional Products has established The Research Hub within its R&D, Innovation and Technologies department, seeking to drive innovation through collaboration with the academic world.
Electrolux and partners inaugurate unique Swedish energy research program
Electrolux is proud to participate in “Smart Energy City”, a unique research program where 150 families are moving into smart apartments in Stockholm’s new urban development area Royal Seaport. Inhabitants will be able to see and manage their energy usage in real time, creating information to be used for research by the KTH Royal Institute of Technology.
Electrolux highlights ugly food with food waste awareness campaign in Asia
Electrolux is taking its Singaporean community initiative #happyplateSG into its second year with #UglyIsTheNewGood – a campaign seeking to highlight that food doesn’t need to look pretty to be nutritious and delicious. The campaign encourages Singaporeans to embrace ugly food, in order to reduce food waste from the beginning of the food chain.
Electrolux applauds merger of IoT standards groups; continues to shape future of connected appliances
Electrolux, a world-leading manufacturer of home appliances, comments the merger of the AllSeen Alliance with the Open Connectivity Foundation (OCF) to accelerate the Internet of Things:
CEO perspective: Expanding our horizons
Electrolux President and CEO Jonas Samuelson shares his thoughts on some of the external and internal innovation initiatives that the Group is engaging in.
Electrolux hosts first ever Hackathon
Electrolux quest to come up with world-class consumer experiences in the home inspired applicants from across Europe to take part in the first Electrolux Hackathon, held in Stockholm on June 8-9, 2016.
Electrolux Ideas Lab – inspiring the future of the home
Electrolux today presents Ideas Lab - the new global ideas competition, inspiring creative thinking for homes of today and the future.
Electrolux dry cleaner prank showcases capability of new laundry range
To prove the capabilities of the Electrolux UltraCare™ laundry range – that it’s possible to clean delicate clothing items at home – Electrolux teamed up with a man who wanted to surprise his girlfriend Johanna with a new washing machine.
Electrolux vacuum cleaner retakes position as world’s most silent
Consumers’ biggest concern when vacuuming is noise and the position as the most silent vacuum cleaner has therefore been hotly contested. With the newly launched UltraSilencer Zen, Electrolux retakes this position.
Avatars help design ergonomic washing machines
To understand what happens when users load and unload washing machines eight hours every day, five days a week, Electrolux Professional took a rigorous and creative approach to ergonomic design. They used avatars.
Electrolux crowdsources ideas on sustainable food
For the fourth time, the Electrolux Group turned to its employees to bring new innovations to the fore through its successful crowdsourcing event iJam.
Electrolux joins world-leading companies in forming Open Connectivity Foundation
Electrolux today announced it has joined forces with other leading companies from around the globe to form the Open Connectivity Foundation (OCF). The OCF unifies the entirety of the former Open Interconnectivity Consortium – including Arris, CableLabs, Cisco, GE Digital, Intel and Samsung – with Electrolux, Microsoft and Qualcomm.