Electrolux UltraOne’s next special edition color: Passionate Pink

Passionate Pink will be the next special edition color for the popular Electrolux UltraOne vacuum cleaner. The people have spoken in a voting on the Internet.

The choice follows a voting where consumers were given the chance to pick among six bright colors: Passionate Pink, Mad Mandarin, Yelling Yellow, Groovy Green, Awesome Aqua, and Lush Lilac. Voting took place on a campaign webpage between May and the end of September 2011.

The UltraOne in Passionate Pink will be launched in April 2012. It will be available in Sweden, Finland, Denmark and France.