Alex Perry and Electrolux search for Australia’s finest fashion talent

In Australia, Electrolux is launching a nationwide search to find Australia’s most talented aspiring fashion designers, one of whom will win a six month paid apprenticeship with the leading Australian fashion designer Alex Perry, Electrolux Fabric Care ambassador.

Introducing the inaugural Electrolux Fashion Apprentice, a scholarship program designed to support young emerging fashion talent right here in Australia.

With over 17 years experience, Alex Perry has made his mark as Australia’s most glamorous fashion designer and now for the first time, thanks to Electrolux, he is opening his studio doors for a skilled designer to learn direct from the fashion guru himself.

“The Electrolux Fashion Apprentice is a really exciting initiative and I’m delighted to give a promising fashion designer the opportunity to kick-start their career in a highly competitive industry,” said Alex Perry.

“I’m interested to see people who produce impressive eveningwear designs, but also demonstrate a thoughtful selection of fabrics. I’m also looking for someone who is passionate, has a strong work ethic and shows great initiative. It’s a tough world in fashion and you have to be willing to work hard.”

“Electrolux is proud to be offering up-and-coming fashion designers this chance to shine. This competition and invaluable work experience with Alex Perry could see you fulfill your dreams and fast track your way to a successful career as a leading designer,” stated John Brown, Managing Director of Electrolux Australia.

Four finalists will receive $500 to make their dress and be flown to Sydney with $1,000 spending money to present their design to Alex. One lucky entrant will win a six month paid apprenticeship in 2012 with Alex Perry and his team in his Sydney-based studio.

The winner will be treated to an inside look at what goes on behind Alex’s studio doors. They will accompany Alex and his team during day-to-day duties, such as assisting with the development of dresses in the studio workroom, sourcing fabrics, meeting clients and preparing for and working backstage at Alex’s infamous fashion shows.

For a chance to win, the participant will need to design an evening wear gown that is machine washable or dryable in the Electrolux Time Manager Front Load Washer or Electrolux Iron Aid Condenser Dryer.

TOP TIP: Alex will be looking for a garment that demonstrates a thoughtful selection of fabrics to suit the needs of busy Australian women.

Entrants should visit Entries are open from 1 July 2011 and will close 26th September 2011.