Strong interest in new Electrolux Innovation Factory

Following on from a public call for applications, Electrolux has received over 100 applications for the new Innovation Factory, which opens September 11 in Porcia, Italy. This new hub is designed to...

Data science – the next big thing in home appliances

As the Internet of Things moves from infancy to maturity and more home appliances get connected, Electrolux is ramping up its activities in developing big data as a key tool in running the business...

Making an impact: New Electrolux CMO shares his plans

Electrolux new Chief Marketing Officer Lars Hygrell, who stepped into his new role earlier this month, talks about what’s first on his agenda, his mission to make marketing more ‘impactful’ and...

Food sharing project Taste & Share launches

The latest employee-driven Food Foundation project from Electrolux - ‘Taste & Share’ - has launched in Poland, highlighting the benefits of food sharing to raise awareness about food waste.

Electrolux partners with Google Home

Electrolux continues to shape the future of connected living by partnering with Google’s voice activated speaker Google Home, powered by the Google Assistant, with both its Frigidaire Cool...

Electrolux Ideas Lab winner: Watch what you eat!

Recognizing a timely idea to inspire healthy, sustainable eating, Electrolux today announced WatchYourself as the winner of Electrolux Ideas Lab. The concept is a wrist-worn gadget that scans food...

Electrolux sponsors TEDx event in northern Italy

Electrolux business area Professional Products has established The Research Hub within its R&D, Innovation and Technologies department, seeking to drive innovation through collaboration with the...

CEO perspective: Expanding our horizons

Electrolux President and CEO Jonas Samuelson shares his thoughts on some of the external and internal innovation initiatives that the Group is engaging in.

Electrolux hosts first ever Hackathon

Electrolux quest to come up with world-class consumer experiences in the home inspired applicants from across Europe to take part in the first Electrolux Hackathon, held in Stockholm on June 8-9,...

Avatars help design ergonomic washing machines

To understand what happens when users load and unload washing machines eight hours every day, five days a week, Electrolux Professional took a rigorous and creative approach to ergonomic design. They...

Bringing innovation opportunities to life

INNOVATIVE ELECTROLUX, PART 2: Part of staying at the forefront of innovation is making certain that you seize all opportunities. How does a company like Electrolux take its projects from idea to...

Electrolux boosts brand with new visual identity

Electrolux today introduced a new visual identity for the company brand. Refreshing the iconic logotype and setting new distinctive standards for imagery and colors, the design is created to have...

Consumer insight shapes Electrolux China launch

Electrolux carried out extensive consumer research in the development of the new Chinese product range, which is now being launched with a carefully crafted online and in-store marketing campaign.

Cooking sessions and product launches at IFA 2012

At IFA 2012 in Berlin the Electrolux top management has proved that it can think up pioneering ideas and whip up a very tasty meal. In Electrolux show kitchen, parts of the management prepared a...

Cube by Electrolux lands in Stockholm

The Cube by Electrolux will be open atop of the Royal Swedish Opera House in Stockholm from June 18, 2012. The most pioneering chefs in Sweden will be brought together to celebrate Electrolux...

Electrolux introduces unique brush-cleaning function

The new Ergorapido 2in1 with BRUSHROLLCLEAN™ TECHNOLOGY addresses a problem that no other vacuum manufacturer has been able to solve. With a new unique brush cleaning function from Electrolux,...

Cube by Electrolux Lands in Milan

The Cube by Electrolux will open in Milan from 19th December 2011 to 26th April 2012. The unique dining concept is a celebration of Electrolux Professional Heritage, bringing together some of the...

Electrolux AquaSense – great tasting water faster

Tap water is one of the most valuable assets in our homes. The taste or appearance might prevent us from drinking it or cooking with it. Filtering your tap water gives you clean, great tasting water....

Ergorapido available in four new colors

The Ergorapido instant cleaner are now able to choose among four new colors in addition to the previous ones. The new colors are Aqua Blue, Olive Green, Chocolate Brown and Clear Blue.

Electrolux launches high safety steam iron

Electrolux has launched the 5Safety iron that ensures safe, simple, fast and effective care and is developed using knowledge and experience from the professional laundry industry.

Gold Lion to Electrolux in Cannes

Electrolux project Vac from the Sea was awarded with gold in the pr category at the Cannes Lions. Cannes Lions is the world’s most prestigious advertising festival.

TED lecture about the magic washing machine

In a vivid TED lecture, the renowned Swedish medical doctor Hans Rosling has claimed the washing machine to be the greatest invention of the industrial revolution.

Electrolux Cube pops up in Europe

The Cube by Electrolux is a unique temporary dining concept that opened its doors for the first time on April 1st. The Electrolux “Cube” will pop up on a series of landmark sites across Europe...

Trend review from Eurocucina 2010

The Milan Furniture Fair that took place in April is Europe's largest kitchen and furniture show. Thomas Johansson, Design Director within Electrolux, reveals his impressions of the most striking...

A dishwasher designed for the 21st century

Based on thousands of hours of consumer observation and interviews across Europe, the dishwashers offer bigger capacity, better washing results and use less water and energy, meeting today’s...

Planning a party was never so easy with Dinner Explorer

Need inspiration for a dinner or party? Try the new Electrolux tool Dinner Explorer, a website with more than 50 party ideas, complete with menus, decorations, music playlists, drinks, activities and...

Electrolux Design Barometer – Designs For Life

An Electrolux survey carried out at the recent Stockholm DesignBoost event (12th February 2010) asked attendees, including designers, architects and planners what their thoughts were on the predicted...

Electrolux Launch Kitchen Concept at Designboost

Henrik Otto, Senior Vice President of Design at Electrolux will present an exciting new kitchen concept tomorrow (12.Feb.2010) at the DesignBoost forum in Sweden. Henrik Otto will also be joined in a...

UltraOne wins iF product design award 2010

The UltraOne vacuum cleaner has received a prestigious iF product design award. Since the launch, the vac has received “Best in test” in consumer reviews in at least five countries.

Electrolux wins the Planeta Casa award in Brazil

In Brazil, the Turbo Acqua Jet Washer from Electrolux, is awarded the Planeta Casa award. It is the only home appliance considered by the award as a product which contributes to the rational use of...

S-bag®: the dustbag that won’t quit

The Electrolux s-bag® was launched worldwide in 2001 as a standard sized vacuum cleaner dustbag for Electrolux and Philips vacuum cleaners.

Pure water fresh from the fridge

Brita® and Electrolux bring you clean and tasty water straight from the fridge. There’s no longer any need to haul heavy and bulky bottles from the supermarket. Brita® filters protect your family...

Space is freedom

Having more space is having more freedom, freedom to cook what you want and not having to worry about running out of supplies.

Live Big in a Small Space

Electrolux presents clever solutions for compact city living. Single households are the new trend in Europe. Increased divorce rates, young high-earners leaving home at an earlier age, and an ageing...

Dinner explorer makes you a star in the kitchen

Electrolux launches interactive party tool. Two thirds of Europeans (67%) entertain at home at least once a month and when they do, they want to impress their guests according to a recent survey by...

Putting up with noise pollution

One in ten Europeans says that noisy domestic appliances are a problem. Only one in four seriously considered the noise factor when purchasing an appliance. A new AEG-Electrolux report is one of the...

Electrolux searching for 90 “Kitchen Stars”

To celebrate its 90th anniversary, 2009, global household appliance maker Electrolux is looking to identify 90 Electrolux kitchen owners across Europe – all with a special story to tell about when...

Home of the future: ten safe bets

How will we be cooking, cleaning and washing in the future? Senior Industrial Designer Adam Szczepanowski gives an insight at the Grand Designs Live Home of the Future Seminar in the UK. Electrolux...

Electrolux launches climate strategy

To create greater focus on our most energy-efficient appliances worldwide, Electrolux is launching a series of green product ranges.

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