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Home Connectivity Alliance with Electrolux marks another major milestone

Stockholm, Sweden, January 5, 2023 The Home Connectivity Alliance (HCA) announced today, at the Consumer Electronics Show in Las Vegas, the HCA 1.0 interface specification, thus establishing an industry standard for Cloud-to-Cloud (C2C) interoperability across long-life appliances, HVAC systems and TVs within the connected home ecosystem.

Going solo! Students design for single, compact living

For the fifth year running, Electrolux has collaborated with students from the Umeå Institute of Design (UID) to develop product ideas for the home of the future. With more people living alone today...

Electrolux GRO – a future kitchen concept designed to help people eat more sustainably

Electrolux introduces GRO*, a future concept aimed at reinventing the kitchen and enabling people to enjoy food in a way that’s sustainable for health and the planet. Through a collection of modular solutions powered by advanced sensors and AI, based on behavioral science and the planetary health diet from the EAT-Lancet report**, Electrolux has created a vision of a better tomorrow.

Electrolux expands smart appliances collaboration with Google

Electrolux is expanding its collaboration with Google by integrating connected kitchen products in Europe with the Google Assistant, enabling consumers to control products using voice commands. The voice integration will start with Electrolux smart ovens in early 2019.  

Electrolux showcases innovative home solutions at IFA 2018

Electrolux demonstrates the latest innovations within the home at IFA 2018, one of the world’s biggest fairs within consumer electronics taking place in Berlin, Germany on August 31 to September 5. Electrolux will highlight new smart solutions within the kitchen, laundry and floor care, designed to enhance the consumer experience.

Strong interest in new Electrolux Innovation Factory

Following on from a public call for applications, Electrolux has received over 100 applications for the new Innovation Factory, which opens September 11 in Porcia, Italy. This new hub is designed to harness the creative energy of Open Innovation.

Electrolux launches taste platform powered by SideChef

Electrolux today announced a strategic partnership in Asia Pacific with the smart recipe platform SideChef, which will power a new digital taste platform offered by Electrolux to consumers in the region. The partnership will allow Electrolux and SideChef to pioneer innovations for the future of cooking.

3 trends from Smart Kitchen Summit that will reinvent the cooking journey

On June 11-12, close to 300 leaders, innovators and startups in the food tech community convened to explore the latest technology within the food ecosystem, when the first-ever Smart Kitchen Summit Europe took place in Dublin, Ireland. Here are the main takeaways from the summit and the trends that will reinvent the consumer journey in the kitchen.

Public call for ideas to join Electrolux Innovation Factory

One month ago Electrolux announced the creation of the Electrolux Innovation Factory, an inspirational and collaborative space which will serve as the Group’s hub to accelerate innovation with external partners. Today marks the launch of the first “Call4Innovation”, a program designed to identify the best solutions, offered by external players such as start-ups, SMEs, university spin-offs and others, to join the Electrolux Innovation Factory.

Data science – the next big thing in home appliances

As the Internet of Things moves from infancy to maturity and more home appliances get connected, Electrolux is ramping up its activities in developing big data as a key tool in running the business and as a source of new services for consumers. The company is recruiting a team of data scientists who will gain insights from the rapidly growing stream of information generated throughout the value chain – from digital manufacturing to products like connected cookers and washers.

Electrolux Design explores the smart home of the future

With the Internet of Things developing at a fast pace, Electrolux Design has created a vision of the smart home of the future in order to better understand how to develop products that provide best-in-class consumer experiences in a connected world.

Making an impact: New Electrolux CMO shares his plans

Electrolux new Chief Marketing Officer Lars Hygrell, who stepped into his new role earlier this month, talks about what’s first on his agenda, his mission to make marketing more ‘impactful’ and why connectivity gives Electrolux a fantastic opportunity to be invaluable to the consumer.

Food sharing project Taste & Share launches

The latest employee-driven Food Foundation project from Electrolux - ‘Taste & Share’ - has launched in Poland, highlighting the benefits of food sharing to raise awareness about food waste.

Electrolux partners with Google Home

Electrolux continues to shape the future of connected living by partnering with Google’s voice activated speaker Google Home, powered by the Google Assistant, with both its Frigidaire Cool ConnectTM Air Conditioners and the Anova Precision Cooker being integrated into the new platform.

CEO perspective – connected appliances and the consumer experience

What new experiences and benefits will consumers get out of the Internet of Things, and how will smart homes affect our lives? Even though this development has been talked about for several years now, it’s in many ways still in its infancy. Jonas Samuelson, President and CEO, discusses what Electrolux is doing in this field.

Electrolux Ideas Lab winner: Watch what you eat!

Recognizing a timely idea to inspire healthy, sustainable eating, Electrolux today announced WatchYourself as the winner of Electrolux Ideas Lab. The concept is a wrist-worn gadget that scans food straight off the supermarket shelf and projects recipes into the palm of your hand. 

Electrolux sponsors TEDx event in northern Italy

Electrolux business area Professional Products has established The Research Hub within its R&D, Innovation and Technologies department, seeking to drive innovation through collaboration with the academic world.

Electrolux and partners inaugurate unique Swedish energy research program

Electrolux is proud to participate in “Smart Energy City”, a unique research program where 150 families are moving into smart apartments in Stockholm’s new urban development area Royal Seaport. Inhabitants will be able to see and manage their energy usage in real time, creating information to be used for research by the KTH Royal Institute of Technology.

Electrolux highlights ugly food with food waste awareness campaign in Asia

Electrolux is taking its Singaporean community initiative #happyplateSG into its second year with #UglyIsTheNewGood – a campaign seeking to highlight that food doesn’t need to look pretty to be nutritious and delicious. The campaign encourages Singaporeans to embrace ugly food, in order to reduce food waste from the beginning of the food chain.

CEO perspective: Expanding our horizons

Electrolux President and CEO Jonas Samuelson shares his thoughts on some of the external and internal innovation initiatives that the Group is engaging in.

Electrolux hosts first ever Hackathon

Electrolux quest to come up with world-class consumer experiences in the home inspired applicants from across Europe to take part in the first Electrolux Hackathon, held in Stockholm on June 8-9, 2016.

Avatars help design ergonomic washing machines

To understand what happens when users load and unload washing machines eight hours every day, five days a week, Electrolux Professional took a rigorous and creative approach to ergonomic design. They used avatars.

Electrolux joins world-leading companies in forming Open Connectivity Foundation

Electrolux today announced it has joined forces with other leading companies from around the globe to form the Open Connectivity Foundation (OCF). The OCF unifies the entirety of the former Open Interconnectivity Consortium – including Arris, CableLabs, Cisco, GE Digital, Intel and Samsung – with Electrolux, Microsoft and Qualcomm.

Bringing innovation opportunities to life

INNOVATIVE ELECTROLUX, PART 2: Part of staying at the forefront of innovation is making certain that you seize all opportunities. How does a company like Electrolux take its projects from idea to reality?

Electrolux boosts brand with new visual identity

Electrolux today introduced a new visual identity for the company brand. Refreshing the iconic logotype and setting new distinctive standards for imagery and colors, the design is created to have more stopping power and stand out from the crowd wherever consumers meet Electrolux.

Electrolux presents the first AAAA vacuum cleaner in the market

Electrolux presents an AAAA-graded vacuum cleaner according to the new EU energy labeling and eco-design regulations. The new Electrolux UltraOne Quattro has A-grades for energy efficiency, dust-pickup on both carpet and hard floor, and on dust re-emission.

AEG explores the future of clothing in new documentary

Can we grow a dress in a vat of liquid? Has wearable tech arrived? In The Next Black, AEG travels the world to meet with some of the world’s most innovative people and companies to explore the future of clothing.

Electrolux showcases latest kitchen innovations at EuroCucina

Electrolux will host a roster of chefs at its EuroCucina exhibition space in Milan (April 8-11, 2014), offering visitors to the world’s largest kitchen trade and consumer fair the chance to taste Michelin star dining as they experience the latest kitchen innovations in context.

Consumer insight shapes Electrolux China launch

Electrolux carried out extensive consumer research in the development of the new Chinese product range, which is now being launched with a carefully crafted online and in-store marketing campaign.

Flying mini-robot cleaners win Electrolux Design Lab 2013 Contest

What does the future of the home hold? Flying mini-robot cleaners, expanding walls that filter the air and 3D food printers are just some of the visions in the Electrolux Design Lab competition, arranged now for the 11th consecutive year. The flying robot concept “Mab” was awarded first prize in competition finals at the Fotografiska Museum in Stockholm, Sweden.

Electrolux Taste Festival partnership reaches Stockholm

Some of Sweden’s finest chefs will, in collaboration with Electrolux, share the secrets of outstanding cooking and offer world-class dining when the Taste Food Festival comes to Stockholm in September. This is part of Electrolux recent three-year agreement as headline brand partner with a series of taste festivals in Europe.

Cooking sessions and product launches at IFA 2012

At IFA 2012 in Berlin the Electrolux top management has proved that it can think up pioneering ideas and whip up a very tasty meal. In Electrolux show kitchen, parts of the management prepared a three-course dinner live while showcasing new appliances and its plans for the future.

Electrolux Design Lab 2012 – 30 Semi-finalists presented

What do a washing machine you use like a hula hoop and an intelligent dish that transforms food into sound have in common? Two things: They are both semi-finalists in Electrolux Design Lab 2012 and both look to engage our senses in new and interesting ways.

Electrolux named “Most innovative brand of the year 2012”

Plus X has named Electrolux the most innovative brand of the year in the product category small domestic appliances. On top of this several individual products received awards, such as the best stick mixer of the year, best hand mixer of the year and best central vacuum of the year.

Cube by Electrolux lands in Stockholm

The Cube by Electrolux will be open atop of the Royal Swedish Opera House in Stockholm from June 18, 2012. The most pioneering chefs in Sweden will be brought together to celebrate Electrolux professional expertise.

Electrolux introduces unique brush-cleaning function

The new Ergorapido 2in1 with BRUSHROLLCLEAN™ TECHNOLOGY addresses a problem that no other vacuum manufacturer has been able to solve. With a new unique brush cleaning function from Electrolux, fibers and entwined hairs are removed by a blade and sucked into the dust cup. This saves consumers the time-consuming and annoying task of cleaning the brush roll.

Electrolux listed among World’s Most Admired Companies

Electrolux is included in the 2012 edition of the annual World’s Most Admired Companies list, published by CNN and Fortune. Electrolux ranked number four in the “Home equipment and furnishings“ category.

Electrolux hosts cooking event with world-renowned chef

David Chang, founder of the momofuku restaurants in New York, has participated in an exclusive cooking event in the Swedish Culinary Team's training facilities at Electrolux HQ in Stockholm. The session was part of the launch of the White Guide 2012.

Cube by Electrolux Lands in Milan

The Cube by Electrolux will open in Milan from 19th December 2011 to 26th April 2012. The unique dining concept is a celebration of Electrolux Professional Heritage, bringing together some of the most pioneering chefs in Italy. The chefs, supported daily by Electrolux within their own restaurants, will offer guests a showcase of gastronomic excellence set against the backdrop of the Piazza del Duomo.

Electrolux AquaSense – great tasting water faster

Tap water is one of the most valuable assets in our homes. The taste or appearance might prevent us from drinking it or cooking with it. Filtering your tap water gives you clean, great tasting water. With Electrolux AquaSense™ you get your water at least twice as fast.

Ergorapido available in four new colors

The Ergorapido instant cleaner are now able to choose among four new colors in addition to the previous ones. The new colors are Aqua Blue, Olive Green, Chocolate Brown and Clear Blue.

Electrolux and Vac from the Sea awarded by United Nations

Electrolux Vac from the Sea initiative has received an award initiated by the United Nations and the International Public Relations Association. Vac from the Sea also won the corporate communications category as well as the Efes Group Special Award.

Electrolux launches high safety steam iron

Electrolux has launched the 5Safety iron that ensures safe, simple, fast and effective care and is developed using knowledge and experience from the professional laundry industry.

Electrolux Annual Report 2010 awarded third best in the world

Electrolux Annual Report 2010 is called a “top-notch reporting appliance” and rates it third best of 1,500 international annual reports. This is the fourth year in a row Electrolux has placed among the top three best annual reports in the world.

Gold Lion to Electrolux in Cannes

Electrolux project Vac from the Sea was awarded with gold in the pr category at the Cannes Lions. Cannes Lions is the world’s most prestigious advertising festival.

TED lecture about the magic washing machine

In a vivid TED lecture, the renowned Swedish medical doctor Hans Rosling has claimed the washing machine to be the greatest invention of the industrial revolution.

Electrolux Asian Food Survey reveals Asia’s Passion for Food

The Asian Food Survey, one of Asia’s largest food surveys, has been conducted by Electrolux for the second time, to gain better insights into the trends of food preparation, as well as understanding the consumer motivations when it comes to food and dining.

Electrolux Cube pops up in Europe

The Cube by Electrolux is a unique temporary dining concept that opened its doors for the first time on April 1st. The Electrolux “Cube” will pop up on a series of landmark sites across Europe over the course of 2011, starting with a placement on top of the Parc du Cinquantenaire in Brussels, Belgium.

Electrolux announces theme for 2011 Design Lab: Intelligent mobility

Electrolux Design Lab 2011 invites industrial design students and recent graduates of industrial design to compete for a six-month paid internship and prize money by submitting ideas that consider intelligent mobility for home appliances of the future.

Trend review from Eurocucina 2010

The Milan Furniture Fair that took place in April is Europe's largest kitchen and furniture show. Thomas Johansson, Design Director within Electrolux, reveals his impressions of the most striking trends from the fair.

A dishwasher designed for the 21st century

Based on thousands of hours of consumer observation and interviews across Europe, the dishwashers offer bigger capacity, better washing results and use less water and energy, meeting today’s consumer needs.

Planning a party was never so easy with Dinner Explorer

Need inspiration for a dinner or party? Try the new Electrolux tool Dinner Explorer, a website with more than 50 party ideas, complete with menus, decorations, music playlists, drinks, activities and shopping lists.

Electrolux Design Barometer – Designs For Life

An Electrolux survey carried out at the recent Stockholm DesignBoost event (12th February 2010) asked attendees, including designers, architects and planners what their thoughts were on the predicted rise of urbanisation.

Electrolux Presents ‘Heart of the Home’ Kitchen Concept

The Electrolux 'Heart of the Home' is an integrated, personalised concept that renders the bulk of one's cooking utensils obsolete. Say goodbye to pots and pans and give a big warm welcome to digital recipes and emorphous surfaces thatdevelop social relationships and enhance our enjoyment of food.

Electrolux Launch Kitchen Concept at Designboost

Henrik Otto, Senior Vice President of Design at Electrolux will present an exciting new kitchen concept tomorrow (12.Feb.2010) at the DesignBoost forum in Sweden. Henrik Otto will also be joined in a “Space for Life” seminar by Ineke Hans, Karim Rashid, James Irvine and Ross Lovegrove (amongst others) to discuss the role of design in realising the potential benefits of increasing global urbanisation.

"Best in class"-blender is a savior when juice prices increase

Freezing temperatures in Florida have driven up prices for orange juice. Making your own juice can turn out to be a good alternative. In Brazil, famous for its fruit drinks, the juice preparation of an Electrolux blender has recently been awarded.

UltraOne wins iF product design award 2010

The UltraOne vacuum cleaner has received a prestigious iF product design award. Since the launch, the vac has received “Best in test” in consumer reviews in at least five countries.

Ergorapido competition extended – still a chance to win!

The call for inspiring interior designs in the Ergorapido competition attracted over one-thousand entries from twenty-five countries. It’s been so popular that a second competition has been added and will run through January 2010.

Electrolux wins the Planeta Casa award in Brazil

In Brazil, the Turbo Acqua Jet Washer from Electrolux, is awarded the Planeta Casa award. It is the only home appliance considered by the award as a product which contributes to the rational use of water.

Incentives for energy-efficient refrigerators in the hot seat

Electrolux CEO Hans Stråberg challenged policy-makers to introduce consumer incentives for exchanging outdated, energy-thirsty appliances in an op-ed piece in Dagens Industri , Sweden’s leading industry newspaper (August 24).

S-bag®: the dustbag that won’t quit

The Electrolux s-bag® was launched worldwide in 2001 as a standard sized vacuum cleaner dustbag for Electrolux and Philips vacuum cleaners.

Pure water fresh from the fridge

Brita® and Electrolux bring you clean and tasty water straight from the fridge. There’s no longer any need to haul heavy and bulky bottles from the supermarket. Brita® filters protect your family and the environment.

Electrolux designs concept products to match tomorrow’s trends

Electrolux knows that the kitchen is "the place to be" when socializing in the home. Today, cooking is a collaborative effort. This means that appliances that provide flexibility in terms of time and space are more important than ever to consumers.

Space is freedom

Having more space is having more freedom, freedom to cook what you want and not having to worry about running out of supplies.

Live Big in a Small Space

Electrolux presents clever solutions for compact city living. Single households are the new trend in Europe. Increased divorce rates, young high-earners leaving home at an earlier age, and an ageing population result in single households representing nearly 30% of all households in Europe – with the majority living in the cities.

Dinner explorer makes you a star in the kitchen

Electrolux launches interactive party tool. Two thirds of Europeans (67%) entertain at home at least once a month and when they do, they want to impress their guests according to a recent survey by Electrolux.

Putting up with noise pollution

One in ten Europeans says that noisy domestic appliances are a problem. Only one in four seriously considered the noise factor when purchasing an appliance. A new AEG-Electrolux report is one of the most comprehensive surveys about noise ever undertaken in Europe.

Electrolux searching for 90 “Kitchen Stars”

To celebrate its 90th anniversary, 2009, global household appliance maker Electrolux is looking to identify 90 Electrolux kitchen owners across Europe – all with a special story to tell about when they felt like a star in their kitchen. The 90 Electrolux Kitchen Stars will be featured in a photo exhibition, an online gallery and a book.

Home of the future: ten safe bets

How will we be cooking, cleaning and washing in the future? Senior Industrial Designer Adam Szczepanowski gives an insight at the Grand Designs Live Home of the Future Seminar in the UK. Electrolux Senior Industrial Designer Adam Szczepanowski was a key speaker at the Grand Designs Live Home of the Future Seminar in London, UK.

Electrolux launches climate strategy

To create greater focus on our most energy-efficient appliances worldwide, Electrolux is launching a series of green product ranges.

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