1950
Production in Brazil
Electrolux begins producing vacuum cleaners and floor polishers in São Paolo, Brazil.
Laundry, dishes and a new owner 1950-1959
1951
The first household washing machine, and a new president
The launch of the first household washing machine W20, also called the floating wing, occurs in 1951.
Elon V. Ekman is appointed President.
1955
Compressor fridges, Argentina and the Geneva Stock Exchange
The company starts manufacturing compressor fridges. Production of floor polishers and refrigerators begins in Buenos Aires, Argentina. Electrolux shares are listed on the Geneva Stock Exchange.
1956
Citybox and sales pass the half billion mark
The first chest freezer for Electrolux, the Citybox, is launched. Group sales pass the half billion SEK mark, equivalent to 7 billion SEK today.
1956
Wenner-Gren sells his shares
After a conflict with the Electrolux Board, 75-year-old Wenner-Gren sells his Electrolux shares to Separator within the Wallenberg Group in order to free up money for other business ventures.
1957
Changing the name from Elektrolux to Electrolux everywhere
The spelling of the Group’s name is changed throughout the world from Elektrolux to Electrolux.
1957
The Z70
The Z70 vacuum cleaner, designed by Sixten Sason, is introduced.
1958
The US craves caravan refrigerators
Exporting caravan refrigerators to the US begins and is successful, but the big rush takes place in the 1960s. The absorption fridges are perfect for caravans since they can run on gas.
1959
The first Electrolux dishwasher and the first combined fridge/freezer
The first dishwasher designed by Electrolux is a benchtop model, the popular D 10, also called the ”round jar.” The first combined fridge/freeze model is produced in Motala, Sweden.
