Bringing “just washed” freshness with steam

Steam functions in Electrolux Group washing machines can help more consumers around the world to use less water and energy while making their clothes last longer.

The 2023 Truth About Laundry Report highlighted that many consumers unnecessarily wash clothes just to get their garments feeling fresh. Washing machine steam functions can provide that “just washed” freshness.

In fact, washing machines equipped with SteamCare and ProSteam, allow consumers to freshen up clothes when they do not need a full wash. Such functions use up to 90% less water and 30% less energy compared to a complete washing cycle.1)

A variety of different steam functions

“The gentle SteamCare program helps consumers to refresh and wear clothes again that do not require a full wash program but that just lack freshness,” explains Calina Gavril, Care Experience Marketing Director. “In 25 minutes, gentle steam helps remove creases, odors and restores that newly washed feeling to even delicate garments.”

The Hygienic Care program uses the power of steam to refresh clothes by removing up to 99.9% of bacteria and viruses.2) Alternatively, SteamCare washing machines can give a gentle whoosh of steam at the end of a wash to help remove wrinkles by around a third.

By avoiding unnecessary washing and ironing, steam can contribute to reduced environmental impact and help make clothes last longer.

Making steam technology available to more people

All new Electrolux and AEG ranges in Europe from Series 7 and above are equipped with a steam function (PerfectCare). In APAC & MEA, select washing machine ranges are now equipped with steam functions to sanitize or refresh clothes, and machines in North America and Latin America use a steam function (Perfect Steam) to help remove dirt and tough stains from fibers.

“Adding steam functions to new models in more regions, including lower price point platforms, makes the technology available to more people,” claims Gavril. “If we can encourage more people to refresh their clothes with steam instead of using full washing cycles, we can help contribute to water and energy savings in millions of homes around the world while helping to make clothes last longer.”

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1) Based on an internal test of water consumption comparing SteamRefresh with a full wash 30°C Delicate program using a 1 kg load.
2) Tested for Staphylococcus aureus, Enterococcus faecium, Candida albicans, Pseudomonas aeruginosa and MS2 Bacteriophage in external test performed by Swissatest Testmaterialien AG in 2021 (Test Report No. 202120117).