Highlights:
- New laundry range saves energy, time and water
- Strengthens offering in the mid- to premium laundry segment
- Selected models qualify as EcoLine
Creating smarter, and efficient products that enable consumers to make sustainable choices is central to Electrolux Group’s profitable growth strategy. With its new smart laundry range, Electrolux addresses consumer concern over clothing longevity and further strengthens the Group’s offering in the mid- to premium laundry segment.
The new Electrolux smart laundry range, which includes 600-900 series washers, 700-800 series washer dryers and 600-900 series tumble dryers, responds to growing awareness about the climate impact of clothing and potential to change consumer behavior highlighted in the most recent pan-European Truth About Laundry study1, commissioned by Electrolux Group.
Aiming to inspire conscious behavior, Electrolux Group designs products that intuitively help consumers use them in ways that can reduce the use of resources. Extending garment life can be an effective way to lower the carbon, water and waste impact of clothing2. Furthermore, the main part of an appliance’s climate footprint occurs in the use phase, making energy efficient products Electrolux Group’s most important contribution to tackling climate change. The most energy efficient products typically also have a higher profit margin.
Innovative features improve efficiency
Consumers often cite color fading, piling, and staining as reasons to dispose of clothing2. Low temperature and short cycles can help make clothes last longer and are also in demand from consumers looking for greater flexibility when washing multiple loads each week. Electrolux new range has features such as UltraQuick that removes common household stains at 30°C with a cycle of less than an hour and cuts energy use by up to 30%2. DynamicDisplay is accessed via the Electrolux app and provides easy navigation along with personalized guidance that improves efficiency. SmartSelect can cut energy use by up to 80%, save up to 50% in time, and reduce water consumption by 20%2.
Selected models of the new range will qualify as EcoLine, which since spring 2023 includes the strongest energy labels of the Electrolux and AEG brands per product category. With an average consumer star rating of 4.8 on a five-point scale, these products have contributed to increased market share in the mid- to premium laundry category in Europe and continued mix improvement for the Group. The new Electrolux laundry range is being launched across Europe in summer and autumn 2024.