In 2025, the Group had sales of 45.1 billion SEK in the region, equivalent to 34 % of total Group sales. Main brands in the region are Frigidaire and Electrolux. The Group had approx. 9,000 employees in North America, including Mexico.
The region operates sales of all the Group’s product categories mainly through electrical and kitchen retailers and direct to consumers in USA and Canada. The region’s headquarters is in Charlotte, North Carolina.
Production units are located in Springfield, TN, Anderson, SC, Kinston, NC, and Juarez, Mexico.
| North America, key figures | ||
|---|---|---|
| SEKm | 2025 | 2024 |
| Net sales | 45,124 | 45,581 |
| Organic growth, % | 6.1 | 1.7 |
| Operating income | –567 | –1,776 |
| Operating margin, % | –1.3 | –3.9 |
| Net assets | 8,351 | 10,724 |
| Return on net assets, % | –5.8 | –15.6 |
| Capital expenditure | 723 | 766 |
| Average number of employees | 8,966 | 9,355 |
For more information on market characteristics & Electrolux Group position click here.