About design at Electrolux

About design at Electrolux

The global design organization comprises 200 team members at 7 design centers around the world: Stockholm, Sydney, Singapore, Curitiba, Charlotte, Shanghai, and Vallenoncello.

At Electrolux, designing outstanding experiences with a human touch lies at the heart of everything we do within Group Design. It’s about designing innovative, intuitive and desirable products that are seamlessly a part of our consumers’ daily lives. This not only requires appealing design, but an intuitiveness that anticipates how long-lasting connections are formed and maintained between our consumers and our products.

This is our design philosophy, and we call it “Human Touch”. Human Touch means designing for all our senses – from the overall quality of materials, and fit, feel and finish to thoughtfulness of use and context through in-depth usability testing. It’s the difference between products that are only aesthetically pleasing and products that provide meaningful holistic experiences.

In a world where everything in the home is becoming connected, the role we play in design ensures that every experience has that human connection. Great design creates outstanding consumer experiences and helps shape living for the better.

The seven design principles of Electrolux

Our design process focuses on the desired experience by exploring the question:

How do we want the consumer to think, feel and learn when they interact with our products, consumables, accessories and services?

Our designs are guided by the following seven principles:

  1. Be relevant
    We strive to understand consumer expectations in order to create relevant experiences that work in harmony with their lifestyles.
  2. Design with empathy
    By understanding human behavior, we design with care and consideration so that interactions are intuitive and pleasant.
  3. Design Quality
    Our designs not only stand out, but are robust and reliable, which drives long-term consumer satisfaction and loyalty.
  4. Reduce and be clear
    We aim for simplicity when creating meaningful designs that elegantly blend into their surroundings.
  5. Care for the details
    We focus on basics first because details should make usability easier and the consumer experience effortless.
  6. Design for tomorrow
    To shape living for the better, we design with sustainability in mind with careful use of the planet’s resources.
  7. Tell stories
    The story behind a design is just as important as creating the actual design itself.

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