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Electrolux for Investors

How we create value

A strong focus on innovation to improve the consumer experience as well as on increasing operational efficiency are key pillars in driving profitable growth, founded on a solid balance sheet.

  • Driving sustainable consumer experience innovation
  • Increasing efficiency through digitalization, automation and modularization
  • Solid balance sheet facilitates profitable growth

CEO Jonas Samuelson

Our first priority is to deliver on our target margin, and then, to drive profitable growth.

Our key drivers are sustainable consumer experience innovation and increasing operational efficiency, supported by a solid balance sheet.

Our strategy is based on five enduring industry trends, the most important being the increase in consumer power through digitalization, and how sustainability underpins everything we do.

Execution on our strategy

Innovation and operational efficiency are key drivers for profitable growth. Explore how we put these drivers into action in our latest Case Stories.