Launched today, the 50L Home Coalition is a platform bringing business, government and organizations together to innovate solutions for responsible water usage in the home. Electrolux is part of the platform which will address two of our most pressing global challenges: water security and climate change.
“We’re on a quest to offer the most water and energy-efficient home appliances and empower consumers to live more sustainable lives, so it’s a natural fit for us to join the 50L Home Coalition,” says Jonas Samuelson, Electrolux CEO.
Water scarcity levels are rising. 14 out of 20 of the world’s largest cities are already experiencing inadequate supplies and two-thirds of the world’s population are expected to live in water-stressed areas by 2025.
Still, the average daily water consumption per person is up to 500 liters in some developed countries and approximately 16% of energy consumption in the home is related to water usage.
These key facts have been collated by the 50L Home Coalition, a multi-stakeholder network including, Proctor & Gamble, Electrolux and the World Economic Forum, among others.
The aim is to reimagine our relationship with water to inspire and enable lifestyle changes while advancing solutions to address water efficiency, reuse and – in certain cases – removal in the home.
Ultimately, partners have the vision to make 50 liters of daily water use per person an aspiration for all.
“Since we’re directly involved in a significant part of household water consumption, we have a responsibility to face the water scarcity challenge and an opportunity to realize the benefits of water efficiency, such as reduced energy consumption,” Samuelson adds.
Following the launch of the platform, Electrolux will contribute towards the creation of a 50L model home concept, strengthening innovation in water efficient solutions and making our most efficient technologies accessible for more people.
By 2025, our goal is to reduce water consumption in manufacturing by 25% in areas of water stress, until the site has reached optimal levels of efficiency. Read more in our Sustainability Report 2019 here.
Electrolux endorses the UN’s CEO Water Mandate and reports annually about progress in implementing the Mandate’s six elements.
Read more about the 50L Home Coalition here.