The Magic Puzzle: a film about sustainable food for today and tomorrow

The world’s food system is responsible for around a quarter of the planet-warming greenhouse gases that humans generate each year. To help solve this crisis, by 2050 the global consumption of red meat and sugar will have to be reduced by more than 50%, and the consumption of fruits, vegetables, nuts and legumes will have to double.* Yet like a puzzle, sustainable eating involves many pieces. The Electrolux Food Foundation and Electrolux Group present The Magic Puzzle, a short documentary which explores what can be done to bring those pieces together, looking at the challenges of and solutions to a more sustainable food future.

The Magic Puzzle features award-winning chef Sebastian Gibrand, alongside Head of the Electrolux Food Foundation Cosimo Scarano, talking with experts from Electrolux Group Head of Sustainability Vanessa Butani and Head of the Cooking Competence Center Steve Swayne. Together they consider the importance of innovative products and cooking methods and explore how health is intrinsically linked to feeding the world’s growing population more sustainably.

This documentary aims to bust the myth that our individual actions do not have an impact and that there’s nothing we can do to help solve global issues,” says Cosimo Scarano, Head of the Electrolux Food Foundation. “We want people to know that every time they decide what to eat, put food on their plate or decide to buy and cook a new ingredient, they are making a statement. Everyone can play their part on the future of our world!”

The Magic Puzzle supports the Electrolux Food Foundation’s contribution toward the United Nations Sustainable Development Goals (SDGs) for Responsible Consumption and Production (SDG 12) and Global Partnerships for Sustainable Development (SDG 17). The Foundation is an independent, non-profit organization founded and funded by Electrolux Group. It supports employee initiatives to inspire more sustainable food choices among consumers and professionals, and to help people in need through education and emergency relief efforts in communities around us.  Learn more about the Electrolux Food Foundation here.

About World Food Day

World Food Day is an international day celebrated globally every year on October 16 to commemorate the founding of the United Nations Food and Agriculture Organization in 1945. The day is celebrated widely by many organizations concerned with hunger and food security.


* Why more plants? –, an Electrolux Food Foundation and partners website devoted to sustainable food.