Stories of Electrolux – Four decades of challenges and adventures

One day, Emma Corocher would like to write about all the things she has done in her long career at Electrolux Professional in Pordenone, Italy. But even after 38 years, she’s still too busy learning to retire just yet. This is the fifth in a series of stories where we spotlight employees who have been nominated by their co-workers as role models in how to shape living for the better.

Emma Corocher began working in the administration department in Italy when she was 18, collecting payments. Since then, she has travelled the globe and held a variety of mostly international roles in marketing. With one small exception, she has enjoyed it all.

In her current role as Centers of Excellence Global Manager, Emma is in charge of all 20 Electrolux Professional centers around the world. She makes sure that everyone – from kitchen contractors and investors to schoolchildren – who visits an Electrolux Professional Center of Excellence (CoE) has a great experience.

She believes the Centers are not just product showrooms, but are living spaces where customers can see Electrolux Professional products in action.

What does shape living for the better mean to you?

It means giving my best to all the people in front of me every day so they have the greatest experience at our Centers of Excellence. To do this, I need the help of many people, including my supporting team and the team of chefs.

The Center of Excellence to me is not a showroom and not a kitchen, but it is a fantastic experience. It is one of the best business cards this company has. Our customers and visitors always leave having had an unforgettable experience.

It’s good to keep in mind that we can always improve. We can never forget that the customer is our main objective. We need to concentrate our efforts on them and remember that Electrolux is not only about the products but also about creating an unforgettable experience.

What’s your favorite part of the job?

The job I am doing today is unique because I can put together my previous experiences and offer them all to my colleagues and guests that are coming here. I have built good relationships over the years and thanks to this, I can ask for support and get help.

Why are you passionate about your role?

Fifteen years ago or so I was not in a good moment of my life at Electrolux and I prepared my resignation letter. When I gave it to my boss, he would not accept it. He took it to his bosses’ boss who told me: “You are part of the company’s heritage and history. Forget your resignation. Stay and if you are not happy, I will find something else for you.”

In the end, I stayed. And I am happy that I did.

What do you think it takes to succeed at Electrolux?

First of all, you need to be passionate. You need to know your business and be qualified. I am passionate because this is part is my personality – this is how I am in all aspects of my life.

Tell us about a particular time when you knew you were in the right role.

I joined Electrolux when I was 18 so I’ve known this company for my entire career – I have always been sure that this is a good company. Electrolux is a big company which gives you a lot of opportunities – you can travel around the world, and increase your knowledge and experience so that you have the opportunity to take on new roles.

I’ve learned a lot of things thanks to working in international and domestic marketing, sales, area management, and more. I could not do the same thing over and over again – I need to always be challenged. If you change and learn, then your brain remains alive.

What has been your biggest success?

I am proud of everything I’ve done. Today, when I look guests in the eyes, I am proud of what I have created and what is happening here. Of course, there is always room for improvement. I want to learn until the last day of my life.