Internet refrigerator celebrities count 640,000 visitors in 1,000 days

1,000 days ago, Electrolux, the world’s leading manufacturer of household appliances, installed a camera in the refrigerator of an average Swedish family. The camera, which takes a picture every time the refrigerator is opened, has captured this family of six in every imaginable situation, at breakfast, sneaking snacks, having parties – even sleepwalking.

The Electrolux Fridgecam was launched in 14 countries in 1997 and has attracted visitors from all over the world. In total, the Essén family has had 640,000 visitors in their refrigerator and some 50 e-mails per week, frequently asking for Mrs. Essén’s recipes.

“The Fridgecam has given the whole family friends all over the world. Some Fridgecam visitors have become frequent e-mail friends, and some have even come to visit us in person,” says the family father, Tom Essén.

The Essén family history has been documented via the Fridgecam. On Valentine’s Day, Mr. and Mrs. Essén kissed in the refrigerator, on Saint Lucia, when the Swedes celebrate the festival of lights in darkest December, Mrs. Essén dressed up according to customs with a white gown and a crown of candles in her hair. Also, the daughter Maria’s graduation was announced on the Fridgecam, resulting in good-luck wishes from her Fridgecam friends.

The Electrolux Fridgecam has been an important tool in introducing consumers to the company’s website, which contains user manuals, store locators, contact information and games.

Want to see what the Esséns are having for dinner or send them a message? Visit the Fridgecam web-site at: www.electrolux.yourcountry

Pictures of the family from a refrigerator-view.
http://www.electrolux.com/node384.asp
(the entire Essén family)The Electrolux Fridgecam was launched in 14 countries in 1997 and has attracted visitors from all over the world. In total, the Essén family has had 640,000 visitors in their refrigerator and some 50 e-mails per week, frequently asking for Mrs. Essén’s recipes.

“The Fridgecam has given the whole family friends all over the world. Some Fridgecam visitors have become frequent e-mail friends, and some have even come to visit us in person,” says the family father, Tom Essén.

The Essén family history has been documented via the Fridgecam. On Valentine’s Day, Mr. and Mrs. Essén kissed in the refrigerator, on Saint Lucia, when the Swedes celebrate the festival of lights in darkest December, Mrs. Essén dressed up according to customs with a white gown and a crown of candles in her hair. Also, the daughter Maria’s graduation was announced on the Fridgecam, resulting in good-luck wishes from her Fridgecam friends.

The Electrolux Fridgecam has been an important tool in introducing consumers to the company’s website, which contains user manuals, store locators, contact information and games.

Want to see what the Esséns are having for dinner or send them a message? Visit the Fridgecam web-site at: www.electrolux.yourcountry

Pictures of the family from a refrigerator-view.
http://www.electrolux.com/node384.asp
(the entire Essén family)

For further information contact:
Electrolux Press Hotline, +46 8 657 65 07