Electrolux wins iF Design Awards for products that help consumers achieve a better home environment

Electrolux Group has won prestigious iF Design Awards for an air purifier and stick vacuum cleaner that help improve wellbeing in the home.

“The iF Design Awards are recognized as a symbol of design excellence around the world.  Our design philosophy puts the consumer at the heart of everything we do and I’m proud of our design teams for creating easy-to-use, sustainable products that improve consumers’ lives in the home,” says Simon Bradford, Electrolux Chief Design Officer.

The winning Electrolux and AEG products are:

Electrolux UltimateHome dehumidifier / air purifier

The Electrolux UltimateHome series is a 2-in-1 dehumidifier and air purifier that provides an optimum humidity level and improved air quality for an uninterrupted sleep. Since 9 out of 10 people live in areas with air pollution, consumers are increasingly aware of how indoor air quality and climate can affect health and wellbeing. Urban consumers seek “clean and fresh” solutions, and multi-functional products save on floor space while creating healthier living conditions.

This product earned above-average scores by the international jury in all five criteria: idea, differentiation, form, function and impact. These refer to the product’s relevance, novelty, design for the target group, ease of use, and sustainability.

Electrolux 800 Series / AEG 8000 Series cordless stick vacuum cleaner

The 800/8000 series focuses on bringing effortless performance into the cordless pistol stick segment. The design enables balanced weight and its sculpted ergonomic handle and telescopic tube make it a consumer-centric product. The 800/8000 is designed to fit into the user’s home and adapt to a variety of cleaning needs. The modular design makes upgradability, repairability and recyclability simpler and more sustainable.

The jury gave this product high scores for form, impact and function, meaning it demonstrates design excellence, is easy to use, and serves society and sustainability.

For more information about the iF Design Awards, visit here.