Electrolux Professional is supplying commercial kitchen equipment to wastED, a pop-up restaurant brought to London by world-renowned chef Dan Barber to raise awareness of food waste.
wastED, which has taken over the rooftop of London Selfridges until 2 April, sees a team from New York’s acclaimed Blue Hill restaurants – and high-profile guest chefs – craft a menu from often-ignored and un-coveted food waste ingredients. In the UK alone, there is currently around 350,000 tonnes of avoidable food waste a year.
Sustainability is a core value to Electrolux Professional, with equipment designed to reduce the impact on the environment – making it a perfect match for the wastED project. This campaign also leverages the Electrolux Group sustainability promise “Be a force for good,” part of the For The Better framework, which aims to contribute more to addressing global challenges such as food waste and responsible consumption.
To read more about the wastED project, visit Electrolux Professional.