Several Electrolux appliances have received iF Design awards for their innovative product design, including the prestigious iF Gold Award for the recently launched Electrolux Millennium built-in range.
The iF Design Award ceremony was held on March 9, 2018, in Munich, Germany. This year, 6,402 entries from 2,955 participants across 54 countries were judged by the international jury.
The Electrolux Millennium Collection – a premium built-in range of appliances launched in Switzerland – received the top iF Gold Award. The range was designed to push the boundaries of material finish and attention to detail; appearing sleek and discreet from a distance, using its mirror finish and subtle use of laser-etched branding to blend in.
“We design both innovative and intuitive products that seamlessly integrate into the daily lives of our consumers. These awards are a validation of our outstanding product designs and our Human Touch design principles. Only 75 out of 6,402 entries received the special iF gold award for outstanding design, so this is a remarkable honor for Electrolux,” says Lars Erikson, SVP, Group Design
The new connected Electrolux PerfectCare Collection of washing machines and tumble dryers received an iF Design Award for its visual panel with big, ergonomic knobs and bright user interface for an intuitive washing experience. An iF Design Award also went to AEG washing machines, for the Water-Softener technology which helps detergents work more effectively and maintains colors for longer.
Meanwhile, two of Electrolux latest floor care products – the Pure D9 canister vacuum cleaner and the game-changing robotic vacuum cleaner Pure i9 – were awarded for design and technology which enrich the consumer experience.
About the iF Design Award
The annual iF Design Award was introduced in 1954 and is bestowed by the iF International Forum Design. It recognizes design in seven different disciplines – Product, Packaging, Communication, Interior Architecture, Professional Concept, Service Design, and Architecture.