Electrolux launches “auto-focus for chefs”

Intelligent oven secures great result at the push of one button

Electrolux is launching a revolutionary new oven called Inspiro, the first oven that thanks to a breakthrough heat management technique automatically selects the right heating mode based on the contents of the oven.

Rather than just measuring the air temperature with a thermometer and regulating it with a thermostat, the way a conventional oven operates, Inspiro uses sensors to calculate the precise combination of energy consumption and time needed to bring the food to the correct temperature. This is similar to the way cameras now automatically set aperture, exposure time and focus, depending on the light and what’s in the frame.

“When auto-exposure and auto-focus were new features on cameras, there was a lot of skepticism,” explains Hans Stråberg, CEO Electrolux. “But, with time, auto-focus has been accepted and today it is a standard feature. For the oven and for the camera, it is all about pushing one button to ensure a professional result.”Electrolux President and CEO Hans StråbergElectrolux President and CEO Hans Stråberg

How does it work?
To cook a lamb joint, for example, select the category “roasting” via the touch control, then choose whether the joint should be rare, medium or well done. The oven indicates which level to put the tray on – in a cold oven.

From that cold start, Inspiro calculates the energy consumption and time needed to raise the temperature of the meat to the desired level. That information is then combined with its database of professional cooking techniques to calculate what combination of heating modes is required (top, bottom, side, hot air, or grill) to ensure the desired result.

When the cooking sequence is finished, the oven stops, and alerts the chef that the food is ready.

“With Inspiro, Electrolux has managed to transfer professional cooking techniques into consumer homes, says German top chef Christian Mittermeier.  “No other oven allows you to combine top, bottom, side, and grill for one dish without having to stop and reset the oven. I use Inspiro both at home and in my restaurant kitchen and I’m amazed at the precision of the cooking. For ordinary people it will be like having a private chef at home.”

Inspiro can also operate like a conventional oven if selecting the manual mode.

Inspiro recepies

Vegetarian Swiss chard & apple tart with pine nuts and duqqa spice mix

Norwegian fjord salmon with wild herbs and grated zucchini

Chicken with anapurna curry, fresh mint and long-grain brown rice

Provencal style roast saddle of lamb with Mediterranean vegetables and lamb spice

Lime muffin with spicy pineapple

Presentations given at the Inspiro event

Product presentation

Consumer insight presentation