Electrolux emphasise food preservation on World Food Day

According to UK studies*, about a third of the food we purchase gets thrown away and with an estimated 20% of global greenhouse gases linked to the food chain, this represents a significant opportunity for change. On World Food Day (16th October), Electrolux suggest their FreshFrostFree™ range of refrigerators as a smart choice to help preserve food and the environment.

Fresh food not only tastes great but it has excellent nutritional properties. This view is supported by increasing demands for fresh and raw ingredients and a growth in the consumption of fresh fruit and vegetables.

“Fresh fruit and vegetables are packed with vitamins, minerals and fibers and are an important part of our diet.” says Laura Morello, Product Marketing Director – Electrolux Food Preservation, Europe. “It is very unfortunate to have to throw away food simply because it has gone off. As well as squandering money, such waste is bad news for the environment.”

Statistics from Eurostat show that the average European generates 562 kg of waste every year. A part of this is due to consumers throwing away food that has become inedible before use. The new Electrolux FreshFrostFree™ line of fridges/freezers, with an advanced TwinTech™ FrostFree system and a FrostFree freezer, helps to keep vegetables and fruits fresher for longer. In fact, a number of different food types can be conserved for much longer than in a conventional fridge. This can save money for the individual whilst decreasing the amount of waste created by the household.

The FreshFrostFree™ range also includes models with FreeStore™, a dynamic circulation system that evenly distributes both temperature and humidity within the refrigerator. Consumers no longer have to worry about where to place the food. This allows them to use the available space more efficiently. Thanks to the FreeStore™ system, a lower temperature is reached and temperature variations in the refrigerator compartment are minimized, slowing down biological processes. Consequently, the healthy qualitites of fresh food are preserved for longer.

The FreshFrostFree™ refrigerators are labelled A+ , providing a potential energy saving of up to 25% against a conventional A class fridge. As a result, further financial and environmental savings can be realised.

About World Food Day

The Food and Agriculture Organization of the United Nations celebrates World Food Day each year on 16 October, the day on which the Organization was founded in 1945. www.fao.org
World Food Day, 16 October 2009

For more information, contact the Electrolux Press Hotline on +46 8 657 6507 or press@electrolux.com.

*See – WRAP www.lovefoodhatewaste.com and Sustainable Development Commission www.sd-commission.org.uk