Bloom winner of Electrolux Design Lab 2015

Out of over 1,500 competition submissions, one concept, Bloom by Jordan Lee Martin of the United Kingdom, has been announced as the winner of Electrolux Design Lab 2015. The winner was selected by an...

Bringing innovation opportunities to life

INNOVATIVE ELECTROLUX, PART 2: Part of staying at the forefront of innovation is making certain that you seize all opportunities. How does a company like Electrolux take its projects from idea to...

Electrolux launches first connected air-conditioner

Electrolux introduces its first-ever smart air conditioner in North America, the Frigidaire Cool Connect that allows consumers to program the appliance through an app on their tablet or smartphone.

Electrolux boosts brand with new visual identity

Electrolux today introduced a new visual identity for the company brand. Refreshing the iconic logotype and setting new distinctive standards for imagery and colors, the design is created to have...

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